Offer playbooks by vertical
Common offers for five kinds of brand, priced by the margin engine on costs we could source: a real price, a unit cost from a public company's reported gross margin, USPS's published label prices and a published fulfilment benchmark. Each page shows its sources, its assumptions and the offer document an agent would write.
Offers
| Offer | Status | Version | Cart parity | Orders | Net revenue | Margin | vs forecast | 30 days |
|---|---|---|---|---|---|---|---|---|
| OF_DEV_KITSchoose-your-kit-v1 | Live | v3 · draft v4 | Match3/3 | 1,284 | $71,420.00 | $31,206.40 | +$2,628.409.2% | |
| OF_DEV_RITUALritual-set-sub-v1 | Live | v1 | Match1/1 | 612 | $35,863.20 | $11,738.16 | −$617.805.0% | |
| OF_MUG_GWPgift-with-purchase-v2 | Verified | v2 | Not cart-verifiable2/3 | – | – | – | – | – |
| OF_FROTHER_BUNDLEbundle-and-save-v1 | Live | v2 | Mismatch1/2 | 208 | $14,559.00 | $4,021.30 | −$884.1018.0% | |
| OF_BFCM_TRIPLEtiered-quantity-v1 | Draft | v1 | Unverified0/3 | – | – | – | – | – |
| OF_SUMMER_STARTERchoose-your-kit-v0 | Retired | v5 | Match3/3 | 3,940 | $201,104.00 | $84,249.50 | – | – |
Coffee6 playbooks$40.00 bag of coffee · unit cost $12.00
- Bundle pricing for coffee brandsPacks of one, two and three for coffee brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose.
- Subscribe-and-save discounts for coffee brandsA subscribe-and-save offer for coffee brands on sourced costs: first-order and renewal margin, and profit per subscriber at three retention rates.
- Gift with purchase for coffee brandsWhat a free gift costs coffee brands per order on sourced costs, and how much conversion it has to add to pay for itself.
- Free shipping threshold for coffee brandsFree shipping for coffee brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
- Quantity discounts for coffee brandsQuantity breaks for coffee brands, from 5% to 15% off each unit, priced by the margin engine on sourced costs, with the lift each tier needs.
- Buy 2, get 1 free for coffee brandsWhat a buy-two-get-one-free offer costs coffee brands per order on sourced costs, against selling two, and the conversion it needs.
Supplements6 playbooks$37.95 bottle of supplements · unit cost $10.47
- Bundle pricing for supplement brandsPacks of one, two and three for supplement brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose.
- Subscribe-and-save discounts for supplement brandsA subscribe-and-save offer for supplement brands on sourced costs: first-order and renewal margin, and profit per subscriber at three retention rates.
- Gift with purchase for supplement brandsWhat a free gift costs supplement brands per order on sourced costs, and how much conversion it has to add to pay for itself.
- Free shipping threshold for supplement brandsFree shipping for supplement brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
- Quantity discounts for supplement brandsQuantity breaks for supplement brands, from 5% to 15% off each unit, priced by the margin engine on sourced costs, with the lift each tier needs.
- Buy 2, get 1 free for supplement brandsWhat a buy-two-get-one-free offer costs supplement brands per order on sourced costs, against selling two, and the conversion it needs.
Beauty (hair care)4 playbooks$34.00 hair treatment · unit cost $10.40
- Bundle pricing for beauty brandsPacks of one, two and three for beauty brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose.
- Gift with purchase for beauty brandsWhat a free gift costs beauty brands per order on sourced costs, and how much conversion it has to add to pay for itself.
- Free shipping threshold for beauty brandsFree shipping for beauty brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
- Buy 2, get 1 free for beauty brandsWhat a buy-two-get-one-free offer costs beauty brands per order on sourced costs, against selling two, and the conversion it needs.
Pet3 playbooks$31.06 average order · unit cost $9.81
- Subscribe-and-save discounts for pet brandsA subscribe-and-save offer for pet brands on sourced costs: first-order and renewal margin, and profit per subscriber at three retention rates.
- Gift with purchase for pet brandsWhat a free gift costs pet brands per order on sourced costs, and how much conversion it has to add to pay for itself.
- Free shipping for pet brandsFree shipping for pet brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
Apparel2 playbooks$120.00 average order · unit cost $40.20
- Gift with purchase for apparel brandsWhat a free gift costs apparel brands per order on sourced costs, and how much conversion it has to add to pay for itself.
- Free shipping for apparel brandsFree shipping for apparel brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.