Offer playbooks by vertical
Common offers for eleven kinds of brand, priced by the margin engine on costs we could source: a real price, a unit cost from a public company's reported gross margin, USPS's published label prices and a published fulfilment benchmark. Each page shows its sources, its assumptions and one option of the offer document an agent would write.
Each cell is a playbook and the contribution margin per order, after every cost, of the option its offer preselects (for a subscription, the first order and then each renewal), computed by the margin engine in Offer Suite’s own code on that vertical’s sourced costs. A dash: the vertical’s sources don’t support that offer, so there is no playbook for it.
Coffee10 playbooks$40.00 bag of coffee · unit cost $12.00
- Bundle pricing for coffee brandsPacks of one, two and three for coffee brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose.
$41.36Pack of 3, 15% off: contribution margin per order
- Subscribe-and-save discounts for coffee brandsA subscribe-and-save offer for coffee brands on sourced costs: first-order and renewal margin, and profit per subscriber at three retention rates.
$0.20First order: contribution margin per order, then $8.37 per renewal
- Gift with purchase for coffee brandsWhat a free gift costs coffee brands per order on sourced costs, and how much conversion it has to add to pay for itself.
$7.57With a mug: contribution margin per order
- Free shipping threshold for coffee brandsFree shipping for coffee brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
$35.202 units, ships free: contribution margin per order
- Quantity discounts for coffee brandsQuantity breaks for coffee brands, from 5% to 15% off each unit, priced by the margin engine on sourced costs, with the lift each tier needs.
$40.082 units, 5% off each: contribution margin per order
- Buy 2, get 1 free for coffee brandsWhat a buy-two-get-one-free offer costs coffee brands per order on sourced costs, against selling two, and the conversion it needs.
$29.66Buy 2, get 1 free: contribution margin per order
- First-order subscription discounts for coffee brandsA deep discount on a subscription's first order against the same discount on every order, for coffee brands on sourced costs: each order's margin, and the retention at which the deep one wins.
−$2.69First order, 40% off: contribution margin per order, then $8.37 per renewal
- Tiered gifts with purchase for coffee brandsA gift at two units and a second at three, for coffee brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps.
$30.722 units, one gift: contribution margin per order
- Sample-to-subscription offers for coffee brandsA half-size sample shipped free, then a subscription, for coffee brands on sourced costs: what each sample loses, and the share of samplers who have to subscribe to pay for it.
−$9.58Sample, shipped free: contribution margin per order
- Buy two, get another product free for coffee brandsBuy two, get a different product free, for coffee brands on sourced costs: what the free product costs, and what it gives up on the buyers who would have paid for it.
$39.28Buy 2, get a mug free: contribution margin per order
Supplements10 playbooks$37.95 bottle of supplements · unit cost $10.47
- Bundle pricing for supplement brandsPacks of one, two and three for supplement brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose.
$42.76Pack of 3, 15% off: contribution margin per order
- Subscribe-and-save discounts for supplement brandsA subscribe-and-save offer for supplement brands on sourced costs: first-order and renewal margin, and profit per subscriber at three retention rates.
$2.96First order: contribution margin per order, then $2.95 per renewal
- Gift with purchase for supplement brandsWhat a free gift costs supplement brands per order on sourced costs, and how much conversion it has to add to pay for itself.
$5.97With a travel-size bottle: contribution margin per order
- Free shipping threshold for supplement brandsFree shipping for supplement brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
$35.692 units, ships free: contribution margin per order
- Quantity discounts for supplement brandsQuantity breaks for supplement brands, from 5% to 15% off each unit, priced by the margin engine on sourced costs, with the lift each tier needs.
$40.772 units, 5% off each: contribution margin per order
- Buy 2, get 1 free for supplement brandsWhat a buy-two-get-one-free offer costs supplement brands per order on sourced costs, against selling two, and the conversion it needs.
$32.09Buy 2, get 1 free: contribution margin per order
- First-order subscription discounts for supplement brandsA deep discount on a subscription's first order against the same discount on every order, for supplement brands on sourced costs: each order's margin, and the retention at which the deep one wins.
−$2.29First order, 40% off: contribution margin per order, then $8.20 per renewal
- Tiered gifts with purchase for supplement brandsA gift at two units and a second at three, for supplement brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps.
$29.972 units, one gift: contribution margin per order
- Sample-to-subscription offers for supplement brandsA half-size sample shipped free, then a subscription, for supplement brands on sourced costs: what each sample loses, and the share of samplers who have to subscribe to pay for it.
−$9.29Sample, shipped free: contribution margin per order
- Buy two, get another product free for supplement brandsBuy two, get a different product free, for supplement brands on sourced costs: what the free product costs, and what it gives up on the buyers who would have paid for it.
$38.53Buy 2, get a travel-size bottle free: contribution margin per order
Beauty (hair care)6 playbooks$34.00 hair treatment · unit cost $10.40
- Bundle pricing for beauty brandsPacks of one, two and three for beauty brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose.
$33.69Pack of 3, 15% off: contribution margin per order
- Gift with purchase for beauty brandsWhat a free gift costs beauty brands per order on sourced costs, and how much conversion it has to add to pay for itself.
$41.06With a three-piece mini set: contribution margin per order
- Free shipping threshold for beauty brandsFree shipping for beauty brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
$28.562 units, ships free: contribution margin per order
- Buy 2, get 1 free for beauty brandsWhat a buy-two-get-one-free offer costs beauty brands per order on sourced costs, against selling two, and the conversion it needs.
$25.03Buy 2, get 1 free: contribution margin per order
- Tiered gifts with purchase for beauty brandsA gift at two units and a second at three, for beauty brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps.
$21.842 units, one gift: contribution margin per order
- Buy two, get another product free for beauty brandsBuy two, get a different product free, for beauty brands on sourced costs: what the free product costs, and what it gives up on the buyers who would have paid for it.
$30.40Buy 2, get a three-piece mini set free: contribution margin per order
Pet4 playbooks$31.06 average order · unit cost $9.81
- Subscribe-and-save discounts for pet brandsA subscribe-and-save offer for pet brands on sourced costs: first-order and renewal margin, and profit per subscriber at three retention rates.
−$6.18First order: contribution margin per order, then $0.31 per renewal
- Gift with purchase for pet brandsWhat a free gift costs pet brands per order on sourced costs, and how much conversion it has to add to pay for itself.
−$0.46With a toy: contribution margin per order
- Free shipping for pet brandsFree shipping for pet brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
$3.18The same order, shipped free: contribution margin per order
- First-order subscription discounts for pet brandsA deep discount on a subscription's first order against the same discount on every order, for pet brands on sourced costs: each order's margin, and the retention at which the deep one wins.
−$8.26First order, 40% off: contribution margin per order, then $0.31 per renewal
Apparel2 playbooks$120.00 average order · unit cost $40.20
- Gift with purchase for apparel brandsWhat a free gift costs apparel brands per order on sourced costs, and how much conversion it has to add to pay for itself.
$34.66With a pair of socks: contribution margin per order
- Free shipping for apparel brandsFree shipping for apparel brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
$39.16The same order, shipped free: contribution margin per order
Online fashion6 playbooks$77.00 average order · unit cost $32.88
- Gift with purchase for online fashion brandsWhat a free gift costs online fashion brands per order on sourced costs, and how much conversion it has to add to pay for itself.
$6.91With a tote bag: contribution margin per order
- Free shipping for online fashion brandsFree shipping for online fashion brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
$13.80The same order, shipped free: contribution margin per order
- Quantity discounts for online fashion brandsQuantity breaks for online fashion brands, from 5% to 15% off each unit, priced by the margin engine on sourced costs, with the lift each tier needs.
$37.232 units, 5% off each: contribution margin per order
- Buy 2, get 1 free for online fashion brandsWhat a buy-two-get-one-free offer costs online fashion brands per order on sourced costs, against selling two, and the conversion it needs.
$11.11Buy 2, get 1 free: contribution margin per order
- Tiered gifts with purchase for online fashion brandsA gift at two units and a second at three, for online fashion brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps.
$28.462 units, one gift: contribution margin per order
- Buy two, get another product free for online fashion brandsBuy two, get a different product free, for online fashion brands on sourced costs: what the free product costs, and what it gives up on the buyers who would have paid for it.
$35.78Buy 2, get a tote bag free: contribution margin per order
Jewelry2 playbooks$2,082.00 average order · unit cost $884.85
- Gift with purchase for jewelry brandsWhat a free gift costs jewelry brands per order on sourced costs, and how much conversion it has to add to pay for itself.
$704.67With a travel case: contribution margin per order
- Free shipping for jewelry brandsFree shipping for jewelry brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
$722.15The same order, shipped free: contribution margin per order
Household goods2 playbooks$67.00 average order · unit cost $31.02
- Gift with purchase for household goods brandsWhat a free gift costs household goods brands per order on sourced costs, and how much conversion it has to add to pay for itself.
$9.86With a hand soap: contribution margin per order
- Free shipping for household goods brandsFree shipping for household goods brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
$12.66The same order, shipped free: contribution margin per order
Footwear5 playbooks$100.00 pair of sneakers · unit cost $59.00
- Gift with purchase for footwear brandsWhat a free gift costs footwear brands per order on sourced costs, and how much conversion it has to add to pay for itself.
−$6.15With a pair of socks: contribution margin per order
- Free shipping threshold for footwear brandsFree shipping for footwear brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
$19.092 units, ships free: contribution margin per order
- Quantity discounts for footwear brandsQuantity breaks for footwear brands, from 5% to 15% off each unit, priced by the margin engine on sourced costs, with the lift each tier needs.
$18.542 units, 5% off each: contribution margin per order
- Tiered gifts with purchase for footwear brandsA gift at two units and a second at three, for footwear brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps.
$9.762 units, one gift: contribution margin per order
- Buy two, get another product free for footwear brandsBuy two, get a different product free, for footwear brands on sourced costs: what the free product costs, and what it gives up on the buyers who would have paid for it.
$16.99Buy 2, get a pair of socks free: contribution margin per order
Home goods4 playbooks$229.00 pillow · unit cost $136.94
- Bundle pricing for home goods brandsPacks of one, two and three for home goods brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose.
$16.14Pack of 3, 15% off: contribution margin per order
- Gift with purchase for home goods brandsWhat a free gift costs home goods brands per order on sourced costs, and how much conversion it has to add to pay for itself.
$7.76With a pillowcase: contribution margin per order
- Free shipping threshold for home goods brandsFree shipping for home goods brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
$60.662 units, ships free: contribution margin per order
- Quantity discounts for home goods brandsQuantity breaks for home goods brands, from 5% to 15% off each unit, priced by the margin engine on sourced costs, with the lift each tier needs.
$50.062 units, 5% off each: contribution margin per order
Outdoor gear7 playbooks$40.00 tumbler · unit cost $17.04
- Bundle pricing for outdoor gear brandsPacks of one, two and three for outdoor gear brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose.
$11.65Pack of 3, 15% off: contribution margin per order
- Gift with purchase for outdoor gear brandsWhat a free gift costs outdoor gear brands per order on sourced costs, and how much conversion it has to add to pay for itself.
−$3.45With a spare lid: contribution margin per order
- Free shipping threshold for outdoor gear brandsFree shipping for outdoor gear brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.
$13.682 units, ships free: contribution margin per order
- Quantity discounts for outdoor gear brandsQuantity breaks for outdoor gear brands, from 5% to 15% off each unit, priced by the margin engine on sourced costs, with the lift each tier needs.
$17.802 units, 5% off each: contribution margin per order
- Buy 2, get 1 free for outdoor gear brandsWhat a buy-two-get-one-free offer costs outdoor gear brands per order on sourced costs, against selling two, and the conversion it needs.
$1.77Buy 2, get 1 free: contribution margin per order
- Tiered gifts with purchase for outdoor gear brandsA gift at two units and a second at three, for outdoor gear brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps.
$8.942 units, one gift: contribution margin per order
- Buy two, get another product free for outdoor gear brandsBuy two, get a different product free, for outdoor gear brands on sourced costs: what the free product costs, and what it gives up on the buyers who would have paid for it.
$16.17Buy 2, get a spare lid free: contribution margin per order