Profit calculators for offers
Five calculators for the offer decisions that move margin: gifts, subscriptions, bundles, free shipping, and which option to lead with. Each runs the margin engine from Offer Suite's own code, shows its formula, and walks through a worked example.
Margin waterfall
One first order, costs effective now
Revenue $58.60 to gross margin $19.18 (32.7%)
Revenue
$58.60
cogs
−$32.50
3pl_base
−$1.18
3pl_extra_pick
−$0.40
3pl_label
−$0.10
3pl_insert
−$0.05
packaging
−$0.50
refunds
−$2.93
processing
−$1.76
Gross margin
$19.18
4 declared kinds cost nothing on this option
| Step | Grain | Amount |
|---|---|---|
| Revenue | – | $58.60 |
| cogs | per unit | −$32.50 |
| 3pl_base | per order | −$1.18 |
| 3pl_extra_pick | per unit | −$0.40 |
| 3pl_label | per order | −$0.10 |
| 3pl_insert | per order | −$0.05 |
| packaging | per unit | −$0.50 |
| refunds | percent | −$2.93 |
| processing | percent | −$1.76 |
| Gross margin | – | $19.18 |
| 4 kinds costing nothing | – | $0.00 |
What-if against live
Profit per order per option, before anything is stored
Profit per visitor · Live v3
$1.32
What-if: starter kit at $44.00
$1.20
−$0.12 per visitor
Needs 10.0% more conversion to break even. Conversion from 18,420 visitors over 30 days, assumed unchanged.
Live v3What-if: starter kit at $44.00
Single bag
Starter kit
Ritual set
| Option | Live v3 | What-if | Per order | Conversion | Change |
|---|---|---|---|---|---|
| Single bag | $16.11 | $16.11 | $0.00 | 2.2% | – |
| Starter kit | $20.63 | $16.95 | −$3.68 | 3.2% | $48.00 → $44.00 |
| Ritual set | $19.18 | $19.18 | $0.00 | 1.5% | – |
- Lift a $4 gift needs+40.8%Gift with purchase profit calculatorWhat a free gift costs per order, after its unit cost, its extra pick and its handling, and how much conversion it has to add to pay for itself.
- First order vs renewal$3.79 / $11.68Subscription margin: first order vs renewalMargin on a subscription's first order and on each renewal, and the expected profit per subscriber over time at your retention, against a one-time buyer.
- Best per visitor3 unitsWhich offer option earns more per visitor?Compare up to three offer options on profit per visitor, margin per order times conversion, and see the conversion lift each one needs to match the best.
- Orders that must top upcan't pay at $50Free shipping threshold calculatorPrice a free-shipping threshold with the shipping you give away on orders that already reach it, and the share of smaller orders that must top up to pay for it.
- Margin, single vs bundle$21.81 / $48.06Bundle pricing calculatorPrice a bundle against a single unit, one-time and subscribed, with the shipping and pick costs a bundle saves, and the conversion it can lose and still earn as much.