What the numbers say
A single hair treatment at $34.00, shipped free, keeps $8.12 after every cost (23.9%). The pack of two at 10% off keeps $22.30, and the pack of three at 15% off $33.69.
The packs earn more per order because the order pays one pick-and-pack fee and one fixed card fee whatever it holds, and the label grows slowly with weight: $9.29 for one unit, $10.50 for three.
Per visitor, the pack of three earns as much as the single even if 75.9% fewer visitors buy it.
OLAPLEX offers free shipping on $50 or more, and a free three-piece gift with a $75 order. OLAPLEX, N°.3PLUS product page, read 23 September 2026
The cost structure, and where it comes from
| Price | $34.00, a hair treatment. Dermstore, OLAPLEX No.3 Plus Complete Repair Treatment 100ml, read 23 September 2026 |
|---|---|
| Unit cost | $10.40. From the reported gross margin: “Gross Profit Margin 69.4%” OLAPLEX, fourth quarter and fiscal year 2025 results, read 23 September 2026 |
| Pick and pack | $3.20 per order and $0.48 for each extra item. Fulfill.com, 3PL pricing benchmarks (The Fulfillment Advisor 2025 survey of 600+ warehouses), read 23 September 2026 |
| Shipping label | USPS Ground Advantage, commercial, Zone 5, by weight rounded up to the pound: 1 lb $9.29 · 2 lb $10.50 · 3 lb $12.12 · 4 lb $13.89 · 5 lb $14.53. Packed weight is an assumption: 0.4 lb per unit. USPS Notice 123, USPS Ground Advantage Commercial, Zone 5 (effective 4 October 2026), read 13 October 2026 |
| Card fees | 2.9% + $0.30 per order: Shopify Payments' online rate for a standard card on the Basic plan in the United States. Higher plans pay a lower rate, and premium cards a higher one. Shopify's pricing page for the United States, online standard card rates, read 12 October 2026 Rates by plan and country |
| Refund reserve | 5%, Offer Suite's default assumption for consumables. NRF's all-category figure for online sales is 19.3%, but consumables are rarely returned; use your own rate. |
| Gift | A three-piece mini set: unit cost $6.24, retail $24.00. Three minis costed together at 60% of a full-size unit's cost. |
The offer, as an agent writes it
An agent writes this offer as one document for Offer Suite's API, validated against the offer schema. Below is one option of it: what the buyer gets and the price it promises. Offer Suite checks with a real cart that checkout charges exactly the prices above.
Show one option 3 options · excerpt
{
"key": "pack-3",
"display": {
"title": "Pack of 3"
},
"lines": [
{
"role": "main",
"quantity": 3,
"purchase": {
"type": "one_time"
}
}
],
"pricing": {
"promise": {
"firstChargeCents": 8670,
"renewalChargeCents": null
}
}
}How Offer Suite validates, versions and publishes a document like this one: offer documents.
Questions
Is bundle pricing profitable for beauty brands?
On these costs a pack of three at 15% off keeps $33.69 per order (38.9%), against $8.12 for a single. The discount is paid by every buyer of the pack, including those who would have bought three at full price.
How much conversion can a bundle lose for beauty brands and still pay?
Against the single, per visitor: the pack of two can lose 63.6%, and the pack of three can lose 75.9%.