What the filings state
Beyond the income statement, these are the figures the reports give, in their own words.
- Herbalife: return rate 0.1% (product returns and buybacks)
Together, product returns and buybacks were approximately 0.1% of net sales for each of the years ended December 31, 2025, 2024, and 2023
Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)
Use these figures
Open a calculator with this vertical’s figures already entered, then replace them with your own.
- Free shipping threshold calculator, at this vertical's median gross margin75.0% as the margin on product revenue. Gross margin is before picking and card fees, so lower it by yours.
- Gift with purchase calculator, on supplement brands' figures$37.95 bottle of supplements, unit cost $10.47, a travel-size bottle at $5.24, 5.0% refund reserve.
Offers priced on these costs, with their sources and the offer document for each:
- Bundle pricing for supplement brands
- Subscribe-and-save discounts for supplement brands
- Gift with purchase for supplement brands
- Free shipping threshold for supplement brands
- Quantity discounts for supplement brands
- Buy 2, get 1 free for supplement brands
- First-order subscription discounts for supplement brands
- Tiered gifts with purchase for supplement brands
- Sample-to-subscription offers for supplement brands
- Buy two, get another product free for supplement brands
How to read them
Gross profit divided by revenue, both from the income statement of the annual report. Companies differ in what they put in cost of sales: some include store occupancy, warehousing or shipping to the customer, others report those below gross profit. Read a company's margin next to its own accounting policy before comparing two.
The median of these 6 companies is 75.0%, between Nu Skin at 69.4% and USANA Health Sciences at 78.3%. They are whole companies, most with stores or wholesale beside their own site, so treat the figures as reference points for your own costs.