How it is read
Only where the annual report states an average order value as an operating metric. Each company defines it itself, usually net sales (or the value of goods sold) divided by orders in the year.
Across the 10 companies that report it, the median is $130, from BARK at $31.06 to Brilliant Earth at $2,082.
By vertical
| Personal care and household | $67, Grove Collaborative alone |
|---|---|
| Pet | Median $64.53 of 2 companies, from $31.06 to $98 |
| Apparel | $120, FIGS alone |
| Online fashion | Median $140 of 3 companies, from $77 to $299 |
| Fashion resale | $594, The RealReal alone |
| Jewelry and accessories | $2,082, Brilliant Earth alone |
| Home and furniture | $312, Wayfair alone |