The return rate 3 US-listed consumer companies report: a median of 10.0%, from 0.1% (Herbalife) to 18.3% (a.k.a. Brands). Each links to its filing.
Median 10.0%, marked on each bar.
| Company | Vertical | Return rate |
|---|---|---|
| a.k.a. Brands AKAForm 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab) | Online fashion | 18.3%our sales return rates across our brands, which was well below industry average in 2025 at approximately 18.3% |
| FIGS Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab) | Apparel | 10.0%our product portfolio has resulted in a return rate of approximately 10% from 2021 through 2025 |
| Herbalife HLFForm 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab) | Supplements | 0.1%Together, product returns and buybacks were approximately 0.1% of net sales for each of the years ended December 31, 2025, 2024, and 2023 |
Only where the annual report states returns as a share of sales. Most filings report a returns reserve in dollars and no rate, so few companies appear here.
Across the 3 companies that report it, the median is 10.0%, from Herbalife at 0.1% to a.k.a. Brands at 18.3%.
| Supplements | 0.1%, Herbalife alone |
|---|---|
| Apparel | 10.0%, FIGS alone |
| Online fashion | 18.3%, a.k.a. Brands alone |