What the filings state
Beyond the income statement, these are the figures the reports give, in their own words.
- BARK: average order value $31.06
Average Order Value $31.06 $31.04
Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab) - PetMed Express: average order value $98
The average order value increased slightly year over year and was approximately $98 for fiscal 2026
Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab) - Chewy: subscription share of sales 83.3% (Autoship customer sales)
Autoship customer sales as a percentage of net sales 83.3% 79.2% 76.2%
Form 10-K for the year ended 1 February 2026, read 13 October 2026 (opens in a new tab) - PetMed Express: subscription share of sales 62.6% (AutoShip and membership, fourth quarter)
approximately 62.6% of our sales were generated via our AutoShip and membership program in our 4th quarter ended March 31, 2026
Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab) - Chewy: fulfilment cost as a share of sales 11.1% (fulfillment costs, as rounded in the filing)
the Company recorded fulfillment costs of $1.4 billion, $1.3 billion, and $1.3 billion, respectively
Form 10-K for the year ended 1 February 2026, read 13 October 2026 (opens in a new tab) - BARK: gross margin of its direct channel 68.4%
Direct to Consumer Gross Margin (1) 68.4% 66.1%
Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)
Use these figures
Open a calculator with this vertical’s figures already entered, then replace them with your own.
- Free shipping threshold calculator, at this vertical's median gross margin34.3% as the margin on product revenue. Gross margin is before picking and card fees, so lower it by yours.
- Gift with purchase calculator, on pet brands' figures$31.06 average order, unit cost $9.81, a toy at $3.16, 5.0% refund reserve.
Offers priced on these costs, with their sources and the offer document for each:
How to read them
Gross profit divided by revenue, both from the income statement of the annual report. Companies differ in what they put in cost of sales: some include store occupancy, warehousing or shipping to the customer, others report those below gross profit. Read a company's margin next to its own accounting policy before comparing two.
The median of these 4 companies is 34.3%, between PetMed Express at 28.1% and BARK at 61.3%. They are whole companies, most with stores or wholesale beside their own site, so treat the figures as reference points for your own costs.