What the filings state
Beyond the income statement, these are the figures the reports give, in their own words.
- Peloton: subscription share of sales 68.5% (subscription revenue over total revenue)
Subscription 1,675.6 1,673.7 1,708.7 Total revenue 2,446.0 2,490.8 2,700.5
Form 10-K for the year ended 30 June 2026, read 13 October 2026 (opens in a new tab) - YETI: fulfilment cost as a share of sales 17.2% (distribution and fulfillment)
Distribution and fulfillment expenses were $321.9 million, $323.0 million, and $310.1 million for 2025, 2024, and 2023
Form 10-K for the year ended 3 January 2026, read 13 October 2026 (opens in a new tab)
Use these figures
Open a calculator with this vertical’s figures already entered, then replace them with your own.
- Free shipping threshold calculator, at this vertical's median gross margin43.7% as the margin on product revenue. Gross margin is before picking and card fees, so lower it by yours.
- Gift with purchase calculator, on outdoor gear brands' figures$40.00 tumbler, unit cost $17.04, a spare lid at $4.26, 19.3% refund reserve.
Offers priced on these costs, with their sources and the offer document for each:
- Bundle pricing for outdoor gear brands
- Gift with purchase for outdoor gear brands
- Free shipping threshold for outdoor gear brands
- Quantity discounts for outdoor gear brands
- Buy 2, get 1 free for outdoor gear brands
- Tiered gifts with purchase for outdoor gear brands
- Buy two, get another product free for outdoor gear brands
How to read them
Gross profit divided by revenue, both from the income statement of the annual report. Companies differ in what they put in cost of sales: some include store occupancy, warehousing or shipping to the customer, others report those below gross profit. Read a company's margin next to its own accounting policy before comparing two.
The median of these 5 companies is 43.7%, between GoPro at 33.6% and YETI at 57.4%. They are whole companies, most with stores or wholesale beside their own site, so treat the figures as reference points for your own costs.