Use these figures
Open a calculator with this vertical’s figures already entered, then replace them with your own.
- Free shipping threshold calculator, at this vertical's median gross margin42.9% as the margin on product revenue. Gross margin is before picking and card fees, so lower it by yours.
- Gift with purchase calculator, on footwear brands' figures$100.00 pair of sneakers, unit cost $59.00, a pair of socks at $8.85, 19.3% refund reserve.
Offers priced on these costs, with their sources and the offer document for each:
How to read them
Gross profit divided by revenue, both from the income statement of the annual report. Companies differ in what they put in cost of sales: some include store occupancy, warehousing or shipping to the customer, others report those below gross profit. Read a company's margin next to its own accounting policy before comparing two.
The median of these 5 companies is 42.9%, between Allbirds (Smartbird, Inc.) at 41.0% and Crocs at 58.3%. They are whole companies, most with stores or wholesale beside their own site, so treat the figures as reference points for your own costs.