State of Shopify offers: every quarterly report
Each quarter, one product page at 100 or more Shopify stores is added to a cart and compared with what the page shows. The report counts what those stores run and how often the cart charges a different price.
- State of Shopify offers, Q4 2026132 Shopify stores, one product page each, added to a cart and compared with the page between 13 October 2026 and 24 October 2026.
6.8%Stores where a cart charged another price
How it is built
The sample is a list of well-known brands that sell direct on Shopify, chosen before any page was read. It is not a random sample of Shopify stores, so read each figure as what these stores do. At each store, one product page is read: its best seller, as the store’s own catalog ranks it.
On that page, the default option is added to an empty cart, then the subscription option and one quantity tier where the page offers them. The cart’s total is compared with the price the page showed, to the cent. Nothing goes past the cart: no checkout step, no order, no personal detail.
This report counts 132 stores from 132 pages, captured between 13 October 2026 and 24 October 2026. 4 listed pages no longer existed and 2 were left out because the page was not a Shopify product page with an option to buy. 25 more were read but left out because no option could be added to a cart, since a figure here stands only on a page whose price a cart confirmed. Every share states the stores it is a share of.
No store is named. The report holds counts, shares and ranges only, and a store’s own prices are never shown.