From the page price to the price charged
2 of the 2 rows above were checked by adding the option to a real cart. Each charged what the page showed. A cart was built and read; no order was placed.
- The subscription plan's own price adjustment on the first subscription order only: confirmed in the cart.
Gifts
| Gift | Value the page states | Comes with |
|---|---|---|
| Bamboo Lid Glass Jar · Physical item | $24.00 | Every option |
| On-the-go pill case · Physical item | $9.00 | Every option |
| Mystery gift · Physical item | $9.00 | Every option |
| Free shipping · Shipping | $12.00 | Every option |
| Free 3rd Bag On First Order · Other | $39.00 | 3 Month AutoShip & Save |
A value is the one the page states for the gift. It is not a price anyone paid.
What this offer earns on a typical supplements cost structure
The second table above runs each option through Offer Suite’s margin engine, in whole cents, on costs we could source for supplements brands. It shows how an offer shaped like this one behaves on those costs. It is not Primal Queen’s margin: a brand’s own unit cost, freight and refund rate decide that, and we do not know them.
| Unit cost | $10.76 a unit: 27.6% of $39.00, the highest price per unit this page charges. The share is the supplements cost structure’s unit cost over its price. Nature's Sunshine, fourth quarter and full year 2025 results, read 23 September 2026 |
|---|---|
| Pick and pack | $3.20 per order and $0.48 for each extra item. Fulfill.com, 3PL pricing benchmarks (The Fulfillment Advisor 2025 survey of 600+ warehouses), read 23 September 2026 |
| Shipping label | USPS Ground Advantage, commercial, Zone 5, by weight rounded up to the pound: 1 lb $9.29 · 2 lb $10.50 · 3 lb $12.12 · 4 lb $13.89 · 5 lb $14.53. Packed weight is an assumption: 0.5 lb per unit. USPS Notice 123, USPS Ground Advantage Commercial, Zone 5 (effective 4 October 2026), read 13 October 2026 |
| Card fees | 2.9% + $0.30 per order: Shopify Payments’ online rate for a standard card on the Basic plan in the United States. Rates by plan and country |
| Refund reserve | 5%, Offer Suite's default assumption for consumables. NRF's all-category figure for online sales is 19.3%, but consumables are rarely returned; use your own rate. |
| Gift | Each physical gift is costed as a travel-size bottle, $5.39. A half-size bottle, costed at half the full bottle's unit cost. |
- A unit costs the Supplements profile's share of the highest price per unit the page charges; the brand's own costs are not known and are not used.
- Each physical gift is costed as a travel-size bottle, in the profile's ratio to a unit.
- Shipping is not charged to the customer unless the record observed a shipping charge.
- A dash under renewal margin: the option is bought once, or the capture does not hold its renewal price as an order total.
- A negative figure means these typical costs come to more than this price. It says nothing about Primal Queen’s own margin.
The Offer Suite offer document
The observed offer, written as one document the way an agent writes it for Offer Suite’s API. It validates against the offer schema, and its prices charge what the cart charged. Below is its default option: what the buyer gets and the price it promises.
Show one option 2 options · excerpt
{
"key": "3-month",
"display": {
"title": "3 Month AutoShip & Save"
},
"lines": [
{
"role": "main",
"quantity": 1,
"purchase": {
"type": "subscription",
"intervalDays": 90
}
}
],
"pricing": {
"promise": {
"firstChargeCents": 7800,
"renewalChargeCents": 11700
}
}
}How Offer Suite validates, versions and publishes a document: offer documents.