How deep subscribe-and-save discounts go

Share of 52 stores that state both prices
  1. No discount7.7%4 of 52
  2. Under 10%5.8%3 of 52
  3. 10% to under 15%21.2%11 of 52
  4. 15% to under 20%30.8%16 of 52
  5. 20% to under 25%7.7%4 of 52
  6. 25% to under 30%11.5%6 of 52
  7. 30% or more15.4%8 of 52

Source: Offer Suite, State of Shopify offers, Q4 2026