Upsell funnel calculator: profit per view

Result

A view earns $0.77 and keeps $0.32. Of 100,000 views, 1,500 buy; each buyer's order keeps $15.36 and the offers after it add $5.78. Ads break even at a ROAS of 2.44; at $0.20 a view you are at 3.86, and the funnel keeps $11,711.29 a month after ads.

From views to buyers
StepShare of the step beforePeople
See the landing page—100,000
Reach the product page25.0%25,000
Add to cart10.0%2,500
Buy60.0%1,500
Each offer after the purchase, with its costs
OfferPriceTake rateShown toAccepted byAn accept addsEarns per buyer shownKeeps per buyer shown
Upsell 1$30.0018.0%1,500270$15.43$5.40$2.78
Downsell 1$24.0010.0%1,230123$9.90$2.40$0.99
Upsell 2$18.0012.0%1,500180$12.38$2.16$1.49
Downsell 2$12.008.0%1,320106$6.85$0.96$0.55
Upsell 3$9.009.0%1,500135$2.59$0.81$0.23
Downsell 3$6.006.0%1,36582−$0.17$0.36−$0.01
What the funnel earns and what it keeps
Before adsRevenueMargin
The order, per buyer$40.00$15.36
The offers, per buyer$11.51$5.78
Per buyer$51.51$21.14
A month$77,265.60$31,711.29
Per view$0.77$0.32
Break-even ROAS
2.44
Break-even cost per buyer
$21.14
Break-even cost per view
$0.32
Your ROAS
3.86
Your cost per buyer
$13.33
Kept per view after ads
$0.12
The order alone, and with the first upsell accepted
Per orderThe orderWith upsell 1
Revenue$40.00$70.00
Cost of goods−$12.00−$24.00
Pick and pack−$1.18−$1.18
Extra picks$0.00−$0.20
Packaging−$0.50−$0.50
Shipping label−$7.50−$7.50
Card fee per order−$0.30−$0.30
Refunds−$2.00−$3.50
Card processing−$1.16−$2.03
Contribution margin$15.36$30.79
Margin %38.4%44.0%

A view earns / keeps $0.77 / $0.32. Break-even ROAS 2.44

Your numbers

The funnel

From an advertorial or a landing page. Enter 100 if the ad lands on the product page.

Ad spend divided by landing page views. Enter 0.00 to see the break-even figures alone.

The order
Offer 1: a second bag

Of the buyers shown the upsell, the share who accept. Enter 0 for no offer.

Of the buyers who declined the upsell, the share who accept the downsell. Enter 0 for no downsell.

Offer 2: a mug

Of the buyers shown the upsell, the share who accept. Enter 0 for no offer.

Of the buyers who declined the upsell, the share who accept the downsell. Enter 0 for no downsell.

Offer 3: a scoop

Of the buyers shown the upsell, the share who accept. Enter 0 for no offer.

Of the buyers who declined the upsell, the share who accept the downsell. Enter 0 for no downsell.

Fulfilment and payment

The share of revenue you expect to refund.

Reset to the example

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