Break-even ROAS and CPA calculator
Result
Your mix breaks even at a ROAS of 2.35, or $24.21 an order. At $18,000.00 of ads you are at a ROAS of 3.16 and $18.00 an order, which leaves $6,214.50 after ads.
| Option | Break-even ROAS | Break-even CPA | Margin per order | Margin % | Orders | After ads, per order |
|---|---|---|---|---|---|---|
| A · 1 unit at $40.00 | 2.60 | $15.36 | $15.36 | 38.4% | 800 (80.0%) | −$2.64 |
| B · 3 units at $102.00 | 2.12 | $48.06 | $48.06 | 47.1% | 150 (15.0%) | $30.06 |
| C · 6 units at $192.00 | 2.03 | $94.35 | $94.35 | 49.1% | 50 (5.0%) | $76.35 |
| The mix | 2.35 | $24.21 | $24.21 | 42.6% | 1,000 | $6.21 |
- Average order value of the mix
- $56.90
- The options' own ROAS averaged, which is not the mix's
- 2.25
- Your ROAS
- 3.16
- Your CPA
- $18.00
- Margin for each dollar of ads
- $1.35
- Profit after ads, a month
- $6,214.50
| Per order | A · 1 unit | B · 3 units | C · 6 units |
|---|---|---|---|
| Revenue | $40.00 | $102.00 | $192.00 |
| Cost of goods | −$12.00 | −$36.00 | −$72.00 |
| Pick and pack | −$1.18 | −$1.18 | −$1.18 |
| Extra picks | $0.00 | −$0.40 | −$1.00 |
| Packaging | −$0.50 | −$0.50 | −$0.50 |
| Shipping label | −$7.50 | −$7.50 | −$7.50 |
| Card fee per order | −$0.30 | −$0.30 | −$0.30 |
| Refunds | −$2.00 | −$5.10 | −$9.60 |
| Card processing | −$1.16 | −$2.96 | −$5.57 |
| Contribution margin | $15.36 | $48.06 | $94.35 |
| Margin % | 38.4% | 47.1% | 49.1% |
Break-even ROAS, the mix 2.35. Break-even CPA $24.21