--- title: "Bundle pricing calculator: shipping, subscriptions" description: "Price a bundle against a single unit, one-time and subscribed, with the shipping and pick costs it saves, and the conversion it can lose and still earn as much." url: https://offersuite.io/calculators/bundle-pricing updated: 2026-10-13 --- # Bundle pricing calculator A bundle earns more per order than a single unit even at a discount, because it ships in one box: one label, one pick and pack, one card fee. This prices the single and the bundle, one-time and on subscription, from the same costs, and shows how much conversion the bundle can give up and still earn as much per visitor. ## Result At **$102.00**, the bundle earns **$48.06** per order against $21.81 for a single. It earns as much per visitor even if 54.6% fewer visitors buy it than would buy the single. ### Single Revenue $47.00 to contribution margin $21.81 (46.4%) Revenue $47.00 Cost of goods −$12.00 Pick and pack −$1.18 Packaging −$0.50 Shipping label −$7.50 Card fee per order −$0.30 Refunds −$2.35 Card processing −$1.36 Contribution margin $21.81 2 declared kinds cost nothing on this option ### Bundle of 3 Revenue $102.00 to contribution margin $48.06 (47.1%) Revenue $102.00 Cost of goods −$36.00 Pick and pack −$1.18 Extra picks −$0.40 Packaging −$0.50 Shipping label −$7.50 Card fee per order −$0.30 Refunds −$5.10 Card processing −$2.96 Contribution margin $48.06 1 declared kind costs nothing on this option One-time orders | Per order | Single | Bundle of 3 | | --- | --- | --- | | Revenue | $47.00 | $102.00 | | Cost of goods | −$12.00 | −$36.00 | | Pick and pack | −$1.18 | −$1.18 | | Extra picks | $0.00 | −$0.40 | | Packaging | −$0.50 | −$0.50 | | Shipping label | −$7.50 | −$7.50 | | Card fee per order | −$0.30 | −$0.30 | | Refunds | −$2.35 | −$5.10 | | Card processing | −$1.36 | −$2.96 | | Contribution margin | $21.81 | $48.06 | | Margin % | 46.4% | 47.1% | Subscribed: every order at the subscribe-and-save price | Per order | Single | Bundle of 3 | | --- | --- | --- | | Revenue | $43.00 | $91.80 | | Cost of goods | −$12.00 | −$36.00 | | Pick and pack | −$1.18 | −$1.18 | | Extra picks | $0.00 | −$0.40 | | Packaging | −$0.50 | −$0.50 | | Shipping label | −$7.50 | −$7.50 | | Card fee per order | −$0.30 | −$0.30 | | Refunds | −$2.15 | −$4.59 | | Card processing | −$1.25 | −$2.66 | | Contribution margin | $18.12 | $38.67 | | Margin % | 42.1% | 42.1% | **Conversion the bundle can lose, one-time** −54.6% **Conversion it can lose, subscribed** −53.1% Margin, single / bundle $21.81 / $48.06 ## Your numbers **Single and bundle** Single unit price $40.00 Product unit cost $12.00 Units in the bundle 3 Bundle discount 15% Shipping charged on a single $7.00 Shipping charged on the bundle $0.00 Subscribe-and-save discount 10% **Fulfilment and payment** Pick and pack, per order $1.18 Each extra item picked $0.20 Box and packing, per parcel $0.50 Shipping label, per parcel $7.50 Card processing rate 2.9% Card fee per order $0.30 Refund reserve 5% The share of revenue you expect to refund. [Reset to the example](https://offersuite.io/calculators/bundle-pricing) ## How it's calculated - Bundle price = single price × units × (1 − bundle discount) - Margin per order = price + shipping charged − unit cost × units − pick and pack − extra picks − packaging − label − card fees − refund reserve - Subscribed price = price × (1 − subscribe-and-save discount), on the first order and every renewal - Conversion the bundle can lose = single margin ÷ bundle margin − 1 (negative: it can lose that share of buyers) Every figure on this page comes from Offer Suite's own margin engine, the same code the product uses to forecast each offer's and option's profit and to compute realized margin on orders. Money is computed in whole cents. ## Worked example A bag sells at $40.00 plus $7.00 shipping. Three bags at 15% off make a $102.00 bundle that ships free. The single keeps $21.81 per order. The bundle keeps **$48.06**: it pays two extra picks but only one label, one box and one pick and pack. On subscription at 10% off, the single keeps $18.12 per order and the bundle $38.67. Per visitor, the bundle earns as much as the single even if 54.6% fewer visitors buy it, one-time. ## Assumptions - The bundle ships in one parcel, so it pays one label, one box, one pick and pack, and one extra pick for each additional unit. - The subscribe-and-save discount applies to the first order and every renewal alike; a deeper first-order discount is what the subscription calculator is for. - The comparison is per visitor: it asks how many fewer visitors can buy the bundle than would buy the single for the two to earn the same. - Pick and pack $1.18 per order and $0.20 for each extra item are the defaults of the engine's DTC-US profile, a typical third-party warehouse contract. Use your own contract. - The shipping label ($7.50) is an assumption for a domestic ground parcel of about a pound. Your carrier account or shipping app has your rate. - Card processing of 2.9% + $0.30 is Shopify Payments' online rate for a standard card on the Basic plan in the United States. The Shopify Payments fees pages list every plan and country; enter yours. - The refund reserve (5%) is a share of revenue set aside for refunds. Cost is not reduced by a refund, because the goods were already picked and shipped. ## Questions ### How do I price a bundle? Start from what the bundle saves you: one label and one pick and pack instead of several. That saving is the most you can give away without earning less per unit than singles. The calculator shows the margin per order of each, one-time and subscribed, so you can see where the discount starts to cost you. ### Should a bundle ship free? Often, because the label is paid once whatever the units. Set shipping charged on the bundle to 0.00 and watch the margin: if the bundle still earns more per order than the single with shipping, free shipping is a cheap reason to buy it. ### Does a bundle on subscription still make sense? Each renewal ships the whole bundle, so it earns the bundle's margin every time at the subscribe-and-save price. The table shows the subscribed margin next to the one-time one. ### How much conversion can a bundle lose? Divide the single's margin by the bundle's and subtract one. If the answer is −40%, the bundle earns the same per visitor even when 40% fewer visitors buy it than would buy the single. ## Embed this calculator Paste this where you want the calculator. It opens on the numbers above, recalculates as your readers change them, and links back to this page. **Show the embed code** ``` ``` ## See what your own offers earn. Offer Suite opens to Shopify brands a few at a time. Join the waitlist, or ask for a free profit audit of your past orders: realized profit per item and per offer option, what each costs you, and where margin leaks. [Join the waitlist](https://offersuite.io/waitlist) [Request a free profit audit](https://offersuite.io/profit-audit) ## Related - [Calculators **Profit calculators for Shopify offers** Calculators for contribution margin per order, break-even discounts, average order value, shipping by weight and zone, card fees, Amazon and TikTok Shop fees, break-even ROAS and CPA, upsell funnels, gifts, subscriptions, bundles and free-shipping thresholds, each run on Offer Suite's margin engine.](https://offersuite.io/calculators) - [Feature **Forecast and realized profit per offer option** Forecast and realized profit per offer, option, version, item and traffic source from one margin engine in whole cents, with ad spend, realized CAC and subscription LTV.](https://offersuite.io/features/profit) - [Calculator **Offer option calculator: profit per visitor** Compare up to three offer options on profit per visitor, margin per order times conversion, and see the conversion lift each one needs to match the best.](https://offersuite.io/calculators/offer-option-profit-per-visitor) - [Calculator **Subscription first order vs renewal calculator** Margin on a subscription's first order and on each renewal, and the expected profit per subscriber over time at your retention, against a one-time buyer.](https://offersuite.io/calculators/subscription-first-order-vs-renewal) - [Calculator **Free shipping threshold calculator** Price a free-shipping threshold with the shipping you give away on orders that already reach it, and the share of smaller orders that must top up to pay for it.](https://offersuite.io/calculators/free-shipping-threshold) - [Glossary **Contribution margin: definition and formula** What an order keeps after every cost that grows with it: product cost, fulfilment, shipping, card fees and refunds. The number an offer should be judged on.](https://offersuite.io/glossary/contribution-margin)