---
title: "Gross margin of consumer brands, from annual reports"
description: "The gross margin 60 US-listed consumer companies report: a median of 48.4%, from 28.1% (PetMed Express) to 79.4% (ThredUp). Each links to its filing."
url: https://offersuite.io/benchmarks/gross-margin
updated: 2026-10-13
---

# Gross margin of consumer brands, from annual reports

The gross margin 60 US-listed consumer companies report: a median of 48.4%, from 28.1% (PetMed Express) to 79.4% (ThredUp). Each links to its filing.

Gross margin, 60 of the 60 companies in the dataset: each from its latest annual report.

1. ThredUp 79.4%
2. USANA Health Sciences 78.3%
3. Herbalife 77.9%
4. LifeVantage 77.6%
5. The Estée Lauder Companies 75.5%
6. The RealReal 74.6%
7. Hims & Hers Health 73.8%
8. Nature's Sunshine 72.4%
9. Medifast 71.3%
10. e.l.f. Beauty 70.7%
11. Nu Skin 69.4%
12. J.Jill 68.7%
13. FIGS 66.5%
14. SkinHealth Systems 65.3%
15. Coty 62.9%
16. Levi Strauss & Co.61.7%
17. BARK 61.3%
18. Crocs 58.3%
19. Deckers Outdoor 57.7%
20. Brilliant Earth 57.5%
21. YETI 57.4%
22. a.k.a. Brands 57.3%
23. lululemon athletica 56.6%
24. The Lovesac Company 56.4%
25. Warby Parker 54.0%
26. Grove Collaborative 53.7%
27. Revolve Group 53.5%
28. Duluth Holdings 53.4%
29. Peloton 52.6%
30. Lands' End 48.7%
31. Zevia 48.0%
32. Vera Bradley 46.4%
33. Williams-Sonoma 46.2%
34. Under Armour 45.5%
35. Carter's 45.4%
36. RH 44.1%
37. Stitch Fix 43.7%
38. Sonos 43.7%
39. Lulu's Fashion Lounge 43.2%
40. NIKE 42.9%
41. Edgewell Personal Care 41.6%
42. Steven Madden 41.6%
43. Allbirds (Smartbird, Inc.) 41.0%
44. Purple Innovation 40.2%
45. Signet Jewelers 39.5%
46. Traeger 39.2%
47. Arhaus 38.9%
48. Petco 38.7%
49. 1-800-Flowers.com 38.0%
50. Laird Superfood 37.9%
51. The Vita Coco Company 36.5%
52. American Eagle Outfitters 36.5%
53. Urban Outfitters 36.0%
54. Torrid 34.8%
55. Black Rifle Coffee (BRC Inc.) 34.6%
56. GoPro 33.6%
57. The Honest Company 33.3%
58. Wayfair 30.2%
59. Chewy 29.8%
60. PetMed Express 28.1%

Median 48.4%, marked on each bar.

Each company’s figure, what the report prints, and the report itself

| Company | Vertical | Gross margin |
| --- | --- | --- |
| ThredUp TDUP [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1484778/000148477826000007/tdup-20251231.htm) | [Fashion resale](https://offersuite.io/benchmarks/resale) | 79.4% Revenue $310.8 million, gross profit $246.8 million |
| USANA Health Sciences USNA [Form 10-K for the year ended 3 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/896264/000089626426000021/usna-20260103.htm) | [Supplements](https://offersuite.io/benchmarks/supplements) | 78.3% Revenue $925.3 million, gross profit $724.4 million |
| Herbalife HLF [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1180262/000119312526057113/hlf-20251231.htm) | [Supplements](https://offersuite.io/benchmarks/supplements) | 77.9% Revenue $5.04 billion, gross profit $3.92 billion |
| LifeVantage LFVN [Form 10-K for the year ended 30 June 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/849146/000119312526371257/lfvn-20260630.htm) | [Supplements](https://offersuite.io/benchmarks/supplements) | 77.6% Revenue $182.6 million, gross profit $141.6 million |
| The Estée Lauder Companies EL [Form 10-K for the year ended 30 June 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1001250/000100125026000041/el-20260630.htm) | [Beauty](https://offersuite.io/benchmarks/beauty) | 75.5% Revenue $15.05 billion, gross profit $11.36 billion |
| The RealReal REAL [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1573221/000157322126000010/real-20251231.htm) | [Fashion resale](https://offersuite.io/benchmarks/resale) | 74.6% Revenue $692.8 million, gross profit $516.8 million |
| Hims & Hers Health HIMS [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1773751/000177375126000022/hims-20251231.htm) | [Personal care and household](https://offersuite.io/benchmarks/personal-care) | 73.8% Revenue $2.35 billion, gross profit $1.73 billion |
| Nature's Sunshine NATR [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm) | [Supplements](https://offersuite.io/benchmarks/supplements) | 72.4% Revenue $480.1 million, gross profit $347.7 million |
| Medifast MED [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/910329/000162828026008656/med-20251231.htm) | [Supplements](https://offersuite.io/benchmarks/supplements) | 71.3% Revenue $385.8 million, gross profit $275.2 million |
| e.l.f. Beauty ELF [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1600033/000160003326000020/elf-20260331.htm) | [Beauty](https://offersuite.io/benchmarks/beauty) | 70.7% Revenue $1.64 billion, gross profit $1.16 billion |
| Nu Skin NUS [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1021561/000114036126005130/ef20060638_10k.htm) | [Supplements](https://offersuite.io/benchmarks/supplements) | 69.4% Revenue $1.49 billion, gross profit $1.03 billion |
| J.Jill JILL [Form 10-K for the year ended 31 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1687932/000119312526134566/jill-20260131.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 68.7% Revenue $596.5 million, gross profit $409.7 million |
| FIGS [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1846576/000162828026012333/figs-20251231.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 66.5% Revenue $631.1 million, gross profit $419.8 million |
| SkinHealth Systems SKIN [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1818093/000162828026017376/skin-20251231.htm) | [Beauty](https://offersuite.io/benchmarks/beauty) | 65.3% Revenue $300.8 million, gross profit $196.4 million |
| Coty [Form 10-K for the year ended 30 June 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1024305/000102430526000048/coty-20260630.htm) | [Beauty](https://offersuite.io/benchmarks/beauty) | 62.9% Revenue $5.81 billion, gross profit $3.65 billion |
| Levi Strauss & Co. LEVI [Form 10-K for the year ended 30 November 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/94845/000009484526000008/lvis-20251130.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 61.7% Revenue $6.28 billion, gross profit $3.88 billion |
| BARK [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1819574/000162828026042242/bark-20260331.htm) | [Pet](https://offersuite.io/benchmarks/pet) | 61.3% Revenue $394.8 million, gross profit $241.9 million |
| Crocs CROX [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1334036/000133403626000006/crox-20251231.htm) | [Footwear](https://offersuite.io/benchmarks/footwear) | 58.3% Revenue $4.04 billion, gross profit $2.36 billion |
| Deckers Outdoor DECK [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/910521/000162828026037664/deck-20260331.htm) | [Footwear](https://offersuite.io/benchmarks/footwear) | 57.7% Revenue $5.47 billion, gross profit $3.16 billion |
| Brilliant Earth BRLT [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1866757/000162828026018794/brlt-20251231.htm) | [Jewelry and accessories](https://offersuite.io/benchmarks/jewelry-and-accessories) | 57.5% Revenue $437.5 million, gross profit $251.5 million |
| YETI [Form 10-K for the year ended 3 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1670592/000167059226000013/yeti-20260103.htm) | [Outdoor gear, fitness and electronics](https://offersuite.io/benchmarks/gear-and-electronics) | 57.4% Revenue $1.87 billion, gross profit $1.07 billion |
| a.k.a. Brands AKA [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1865107/000186510726000008/aka-20251231.htm) | [Online fashion](https://offersuite.io/benchmarks/online-fashion) | 57.3% Revenue $600.2 million, gross profit $344.1 million |
| lululemon athletica LULU [Form 10-K for the year ended 1 February 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1397187/000139718726000020/lulu-20260201.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 56.6% Revenue $11.10 billion, gross profit $6.28 billion |
| The Lovesac Company LOVE [Form 10-K for the year ended 1 February 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1701758/000162828026022929/love-20260201.htm) | [Home and furniture](https://offersuite.io/benchmarks/home) | 56.4% Revenue $697.1 million, gross profit $393.2 million |
| Warby Parker WRBY [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1504776/000150477626000006/wrby-20251231.htm) | [Jewelry and accessories](https://offersuite.io/benchmarks/jewelry-and-accessories) | 54.0% Revenue $871.9 million, gross profit $470.6 million |
| Grove Collaborative GROV [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1841761/000184176126000010/grov-20251231.htm) | [Personal care and household](https://offersuite.io/benchmarks/personal-care) | 53.7% Revenue $173.7 million, gross profit $93.3 million |
| Revolve Group RVLV [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1746618/000119312526071307/rvlv-20251231.htm) | [Online fashion](https://offersuite.io/benchmarks/online-fashion) | 53.5% Revenue $1.23 billion, gross profit $655.8 million |
| Duluth Holdings DLTH [Form 10-K for the year ended 1 February 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1649744/000119312526117508/dlth-20260201.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 53.4% Revenue $565.2 million, gross profit $301.6 million |
| Peloton PTON [Form 10-K for the year ended 30 June 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1639825/000163982526000038/pton-20260630.htm) | [Outdoor gear, fitness and electronics](https://offersuite.io/benchmarks/gear-and-electronics) | 52.6% Revenue $2.45 billion, gross profit $1.29 billion |
| Lands' End LE [Form 10-K for the year ended 30 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/799288/000119312526126210/le-20260130.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 48.7% Revenue $1.34 billion, gross profit $650.2 million |
| Zevia ZVIA [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1854139/000143774926005601/zvia20251231_10k.htm) | [Food and beverage](https://offersuite.io/benchmarks/food-and-beverage) | 48.0% Revenue $161.3 million, gross profit $77.4 million |
| Vera Bradley VRA [Form 10-K for the year ended 31 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1495320/000162828026021640/vra-20260131.htm) | [Jewelry and accessories](https://offersuite.io/benchmarks/jewelry-and-accessories) | 46.4% Revenue $269.7 million, gross profit $125.0 million |
| Williams-Sonoma WSM [Form 10-K for the year ended 1 February 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/719955/000071995526000059/wsm-20260201.htm) | [Home and furniture](https://offersuite.io/benchmarks/home) | 46.2% Revenue $7.81 billion, gross profit $3.60 billion |
| Under Armour UAA [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1336917/000133691726000073/ua-20260331.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 45.5% Revenue $4.97 billion, gross profit $2.26 billion |
| Carter's CRI [Form 10-K for the year ended 3 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1060822/000106082226000016/cri-20260103.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 45.4% Revenue $2.90 billion, gross profit $1.31 billion |
| RH [Form 10-K for the year ended 31 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1528849/000110465926037992/rh-20260131x10k.htm) | [Home and furniture](https://offersuite.io/benchmarks/home) | 44.1% Revenue $3.44 billion, gross profit $1.52 billion |
| Stitch Fix SFIX [Form 10-K for the year ended 1 August 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1576942/000162828026063365/sfix-20260801.htm) | [Online fashion](https://offersuite.io/benchmarks/online-fashion) | 43.7% Revenue $1.35 billion, gross profit $588.5 million |
| Sonos SONO [Form 10-K for the year ended 27 September 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1314727/000131472725000090/sono-20250927.htm) | [Outdoor gear, fitness and electronics](https://offersuite.io/benchmarks/gear-and-electronics) | 43.7% Revenue $1.44 billion, gross profit $630.5 million |
| Lulu's Fashion Lounge LVLU [Form 10-K for the year ended 28 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1780201/000110465926036884/lvlu-20251228x10k.htm) | [Online fashion](https://offersuite.io/benchmarks/online-fashion) | 43.2% Revenue $282.3 million, gross profit $122.1 million |
| NIKE NKE [Form 10-K for the year ended 31 May 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/320187/000032018726000088/nke-20260531.htm) | [Footwear](https://offersuite.io/benchmarks/footwear) | 42.9% Revenue $46.40 billion, gross profit $19.91 billion |
| Edgewell Personal Care EPC [Form 10-K for the year ended 30 September 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1096752/000162828025052765/epc-20250930.htm) | [Personal care and household](https://offersuite.io/benchmarks/personal-care) | 41.6% Revenue $2.22 billion, gross profit $924.9 million |
| Steven Madden SHOO [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/913241/000162828026012995/shoo-20251231.htm) | [Footwear](https://offersuite.io/benchmarks/footwear) | 41.6% Revenue $2.52 billion, gross profit $1.05 billion |
| Allbirds (Smartbird, Inc.) BIRD [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1653909/000162828026022192/bird-20251231.htm) | [Footwear](https://offersuite.io/benchmarks/footwear) | 41.0% Revenue $152.5 million, gross profit $62.6 million |
| Purple Innovation PRPL [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1643953/000121390026036974/ea0274767-10k_purple.htm) | [Home and furniture](https://offersuite.io/benchmarks/home) | 40.2% Revenue $468.7 million, gross profit $188.6 million |
| Signet Jewelers SIG [Form 10-K for the year ended 31 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/832988/000083298826000055/sig-20260131.htm) | [Jewelry and accessories](https://offersuite.io/benchmarks/jewelry-and-accessories) | 39.5% Revenue $6.81 billion, gross profit $2.69 billion |
| Traeger COOK [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1857853/000162828026015450/tra-20251231.htm) | [Outdoor gear, fitness and electronics](https://offersuite.io/benchmarks/gear-and-electronics) | 39.2% Revenue $559.5 million, gross profit $219.3 million |
| Arhaus ARHS [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1875444/000187544426000010/arhs-20251231.htm) | [Home and furniture](https://offersuite.io/benchmarks/home) | 38.9% Revenue $1.38 billion, gross profit $536.4 million |
| Petco WOOF [Form 10-K for the year ended 31 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1826470/000119312526106114/woof-20260131.htm) | [Pet](https://offersuite.io/benchmarks/pet) | 38.7% Revenue $5.96 billion, gross profit $2.31 billion |
| 1-800-Flowers.com FLWS [Form 10-K for the year ended 28 June 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1084869/000108486926000029/flws-20260628.htm) | [Food and beverage](https://offersuite.io/benchmarks/food-and-beverage) | 38.0% Revenue $1.50 billion, gross profit $571.3 million |
| Laird Superfood LSF [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1650696/000143774926010369/lsf20251231_10k.htm) | [Food and beverage](https://offersuite.io/benchmarks/food-and-beverage) | 37.9% Revenue $49.9 million, gross profit $18.9 million |
| The Vita Coco Company COCO [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1482981/000148298126000022/coco-20251231.htm) | [Food and beverage](https://offersuite.io/benchmarks/food-and-beverage) | 36.5% Revenue $609.8 million, gross profit $222.6 million |
| American Eagle Outfitters AEO [Form 10-K for the year ended 31 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/919012/000119312526132097/aeo-20260131.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 36.5% Revenue $5.55 billion, gross profit $2.03 billion |
| Urban Outfitters URBN [Form 10-K for the year ended 31 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/912615/000119312526137916/urbn-20260131.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 36.0% Revenue $6.17 billion, gross profit $2.22 billion |
| Torrid CURV [Form 10-K for the year ended 31 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1792781/000179278126000007/thi-20260131.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 34.8% Revenue $1.00 billion, gross profit $348.0 million |
| Black Rifle Coffee (BRC Inc.) BRCC [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm) | [Food and beverage](https://offersuite.io/benchmarks/food-and-beverage) | 34.6% Revenue $398.3 million, gross profit $137.9 million |
| GoPro GPRO [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1500435/000150043526000006/gpro-20251231.htm) | [Outdoor gear, fitness and electronics](https://offersuite.io/benchmarks/gear-and-electronics) | 33.6% Revenue $651.5 million, gross profit $219.2 million |
| The Honest Company HNST [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1530979/000162828026011634/hnst-20251231.htm) | [Personal care and household](https://offersuite.io/benchmarks/personal-care) | 33.3% Revenue $371.3 million, gross profit $123.8 million |
| Wayfair W [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1616707/000161670726000027/w-20251231.htm) | [Home and furniture](https://offersuite.io/benchmarks/home) | 30.2% Revenue $12.46 billion, gross profit $3.77 billion |
| Chewy CHWY [Form 10-K for the year ended 1 February 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1766502/000176650226000034/chwy-20260201.htm) | [Pet](https://offersuite.io/benchmarks/pet) | 29.8% Revenue $12.60 billion, gross profit $3.75 billion |
| PetMed Express PETS [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1040130/000104013026000019/pets-20260331.htm) | [Pet](https://offersuite.io/benchmarks/pet) | 28.1% Revenue $179.0 million, gross profit $50.2 million |

## How it is read

Gross profit divided by revenue, both from the income statement of the annual report. Companies differ in what they put in cost of sales: some include store occupancy, warehousing or shipping to the customer, others report those below gross profit. Read a company's margin next to its own accounting policy before comparing two.

Across the 60 companies that report it, the median is 48.4%, from PetMed Express at 28.1% to ThredUp at 79.4%.

## By vertical

|  |  |
| --- | --- |
| [Food and beverage](https://offersuite.io/benchmarks/food-and-beverage) | Median 37.9% of 5 companies, from 34.6% to 48.0% |
| [Supplements](https://offersuite.io/benchmarks/supplements) | Median 75.0% of 6 companies, from 69.4% to 78.3% |
| [Beauty](https://offersuite.io/benchmarks/beauty) | Median 68.0% of 4 companies, from 62.9% to 75.5% |
| [Personal care and household](https://offersuite.io/benchmarks/personal-care) | Median 47.7% of 4 companies, from 33.3% to 73.8% |
| [Pet](https://offersuite.io/benchmarks/pet) | Median 34.3% of 4 companies, from 28.1% to 61.3% |
| [Apparel](https://offersuite.io/benchmarks/apparel) | Median 48.7% of 11 companies, from 34.8% to 68.7% |
| [Online fashion](https://offersuite.io/benchmarks/online-fashion) | Median 48.6% of 4 companies, from 43.2% to 57.3% |
| [Fashion resale](https://offersuite.io/benchmarks/resale) | Median 77.0% of 2 companies, from 74.6% to 79.4% |
| [Footwear](https://offersuite.io/benchmarks/footwear) | Median 42.9% of 5 companies, from 41.0% to 58.3% |
| [Jewelry and accessories](https://offersuite.io/benchmarks/jewelry-and-accessories) | Median 50.2% of 4 companies, from 39.5% to 57.5% |
| [Home and furniture](https://offersuite.io/benchmarks/home) | Median 42.1% of 6 companies, from 30.2% to 56.4% |
| [Outdoor gear, fitness and electronics](https://offersuite.io/benchmarks/gear-and-electronics) | Median 43.7% of 5 companies, from 33.6% to 57.4% |

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<iframe src="https://offersuite.io/benchmarks/embed/gross-margin" title="Gross margin" width="100%" height="480" loading="lazy" style="border:0"></iframe>
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## Related

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- [Glossary **Gross margin: definition, formula and example** Revenue minus the cost of the goods sold, as a share of revenue. The accounting margin: it leaves out shipping, fulfilment and payment costs.](https://offersuite.io/glossary/gross-margin)
- [Benchmark **Average order value of consumer brands, from annual reports** The average order value 10 US-listed consumer companies report: a median of $130, from $31.06 (BARK) to $2,082 (Brilliant Earth). Each links to its filing.](https://offersuite.io/benchmarks/average-order-value)
- [Benchmark **Return rate of consumer brands, from annual reports** The return rate 3 US-listed consumer companies report: a median of 10.0%, from 0.1% (Herbalife) to 18.3% (a.k.a. Brands). Each links to its filing.](https://offersuite.io/benchmarks/return-rate)
- [Playbooks **Offer playbooks by vertical** Bundles, subscriptions, samples, gifts, free shipping and quantity breaks for coffee, supplement, beauty, pet, apparel, fashion, footwear, jewelry, household, home goods and outdoor gear brands, on sourced costs.](https://offersuite.io/playbooks)