Gross margin

From each company's latest annual report (Form 10-K), read 13 October 2026.
  1. ThredUp79.4%
  2. USANA Health Sciences78.3%
  3. Herbalife77.9%
  4. LifeVantage77.6%
  5. The Estée Lauder Companies75.5%
  6. The RealReal74.6%
  7. Hims & Hers Health73.8%
  8. Nature's Sunshine72.4%
  9. Medifast71.3%
  10. e.l.f. Beauty70.7%
  11. Nu Skin69.4%
  12. J.Jill68.7%
  13. FIGS66.5%
  14. SkinHealth Systems65.3%
  15. Coty62.9%
  16. Levi Strauss & Co.61.7%
  17. BARK61.3%
  18. Crocs58.3%
  19. Deckers Outdoor57.7%
  20. Brilliant Earth57.5%
  21. YETI57.4%
  22. a.k.a. Brands57.3%
  23. lululemon athletica56.6%
  24. The Lovesac Company56.4%
  25. Warby Parker54.0%
  26. Grove Collaborative53.7%
  27. Revolve Group53.5%
  28. Duluth Holdings53.4%
  29. Peloton52.6%
  30. Lands' End48.7%
  31. Zevia48.0%
  32. Vera Bradley46.4%
  33. Williams-Sonoma46.2%
  34. Under Armour45.5%
  35. Carter's45.4%
  36. RH44.1%
  37. Stitch Fix43.7%
  38. Sonos43.7%
  39. Lulu's Fashion Lounge43.2%
  40. NIKE42.9%
  41. Edgewell Personal Care41.6%
  42. Steven Madden41.6%
  43. Allbirds (Smartbird, Inc.)41.0%
  44. Purple Innovation40.2%
  45. Signet Jewelers39.5%
  46. Traeger39.2%
  47. Arhaus38.9%
  48. Petco38.7%
  49. 1-800-Flowers.com38.0%
  50. Laird Superfood37.9%
  51. The Vita Coco Company36.5%
  52. American Eagle Outfitters36.5%
  53. Urban Outfitters36.0%
  54. Torrid34.8%
  55. Black Rifle Coffee (BRC Inc.)34.6%
  56. GoPro33.6%
  57. The Honest Company33.3%
  58. Wayfair30.2%
  59. Chewy29.8%
  60. PetMed Express28.1%

Median 48.4%, marked on each bar.

Source: Offer Suite, from annual reports filed with the SEC