---
title: "Tiered gifts with purchase for outdoor gear brands"
description: "A gift at two units and a second at three, for outdoor gear brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps."
url: https://offersuite.io/playbooks/tiered-gifts-for-outdoor-gear-brands
updated: 2026-10-13
---

# Tiered gifts with purchase for outdoor gear brands

A gift at two units and a second at three, for outdoor gear brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps.

### 1 unit, no gift

Revenue $40.00 to contribution margin $1.29 (3.2%)

Revenue

$40.00

Cost of goods

−$17.04

Pick and pack

−$3.20

Shipping label

−$9.29

Card fee per order

−$0.30

Refunds

−$7.72

Card processing

−$1.16

Contribution margin

$1.29

2 declared kinds cost nothing on this option

### 3 units, two gifts

Revenue $120.00 to contribution margin $16.18 (13.5%)

Revenue

$120.00

Cost of goods

−$59.64

Pick and pack

−$3.20

Extra picks

−$1.92

Shipping label

−$12.12

Card fee per order

−$0.30

Refunds

−$23.16

Card processing

−$3.48

Contribution margin

$16.18

1 declared kind costs nothing on this option

Each tier, at full price and shipped free, per order

| Option | Customer pays | Shipping charged | Costs | Margin | Margin % | Conversion against 1 unit |
| --- | --- | --- | --- | --- | --- | --- |
| 1 unit, no gift | $40.00 | $0.00 | $38.71 | $1.29 | 3.2% | — |
| 2 units, one gift | $80.00 | $0.00 | $71.06 | $8.94 | 11.2% | can lose 85.6% |
| 3 units, two gifts | $120.00 | $0.00 | $103.82 | $16.18 | 13.5% | can lose 92.0% |

The same orders without their gifts

| Option | Customer pays | Shipping charged | Costs | Margin | Margin % |
| --- | --- | --- | --- | --- | --- |
| 2 units, no gift | $80.00 | $0.00 | $66.32 | $13.68 | 17.1% |
| 3 units, no gift | $120.00 | $0.00 | $94.34 | $25.66 | 21.4% |

Every figure is computed by the margin engine in Offer Suite's own code, in whole cents, from the costs below.

## What the numbers say

The gift is a spare lid. One unit at $40.00 comes with none, two units with one and three units with two, all at full price and shipped free. The first tier's gift costs $4.74 and the second tier's two gifts $9.48: each gift's unit cost and one more pick.

After its gift the two-unit order keeps $8.94, against $1.29 for one unit, and the three-unit order keeps $16.18 after two gifts. A buyer who steps up from one unit to two adds $7.65 of margin, and from two to three $7.24.

A buyer who was taking two units anyway now costs $4.74 more, and one who was taking three $9.48 more. At the first tier, one step-up pays for the gifts of 1.6 orders that already qualified. Tiers pay when they sit just above what most orders already hold.

## The cost structure, and where it comes from

|  |  |
| --- | --- |
| Price | $40.00, a tumbler. [YETI, Rambler 20 oz Tumbler, read 13 October 2026](https://www.yeti.com/drinkware/tumblers/rambler-20oz.html) |
| Unit cost | $17.04. From the income statement: revenue $1.87 billion, gross profit $1.07 billion, a gross margin of 57.4%. [YETI, annual report (Form 10-K) for the year ended 2026-01-03, read 13 October 2026](https://www.sec.gov/Archives/edgar/data/1670592/000167059226000013/yeti-20260103.htm) |
| Pick and pack | $3.20 per order and $0.48 for each extra item. [Fulfill.com, 3PL pricing benchmarks (The Fulfillment Advisor 2025 survey of 600+ warehouses), read 23 September 2026](https://www.fulfill.com/3pl-pricing) |
| Shipping label | USPS Ground Advantage, commercial, Zone 5, by weight rounded up to the pound: 1 lb $9.29 · 2 lb $10.50 · 3 lb $12.12 · 4 lb $13.89 · 5 lb $14.53. Packed weight is an assumption: 1 lb per unit. [USPS Notice 123, USPS Ground Advantage Commercial, Zone 5 (effective 4 October 2026), read 13 October 2026](https://pe.usps.com/text/dmm300/Notice123.htm) |
| Card fees | 2.9% + $0.30 per order: Shopify Payments' online rate for a standard card on the Basic plan in the United States. Higher plans pay a lower rate, and premium cards a higher one. [Shopify's pricing page for the United States, online standard card rates, read 12 October 2026](https://www.shopify.com/pricing) [Rates by plan and country](https://offersuite.io/fees/shopify-payments/united-states) |
| Refund reserve | 19.3%, NRF's estimate of online sales returned in 2025, across all categories. [NRF and Happy Returns, 2025 Retail Returns Landscape (15 October 2025), read 23 September 2026](https://nrf.com/media-center/press-releases/consumers-expected-to-return-nearly-850-billion-in-merchandise-in-2025) |
| Gift | A spare lid: unit cost $4.26, retail $10.00. A $10 spare lid, costed at YETI's reported gross margin. |

## The offer, as an agent writes it

An agent writes this offer as one document for Offer Suite's API, validated against the offer schema. Below is one option of it: what the buyer gets and the price it promises. Offer Suite checks with a real cart that checkout charges exactly the prices above.

**Show one option 3 options · excerpt**

```
{
  "key": "two-one-gift",
  "display": {
    "title": "2 units and a gift"
  },
  "lines": [
    {
      "role": "main",
      "quantity": 2,
      "purchase": {
        "type": "one_time"
      }
    },
    {
      "role": "gift",
      "quantity": 1,
      "purchase": {
        "type": "one_time"
      }
    }
  ],
  "pricing": {
    "promise": {
      "firstChargeCents": 8000,
      "renewalChargeCents": null
    }
  }
}
```

How Offer Suite validates, versions and publishes a document like this one: [offer documents](https://offersuite.io/features/offer-documents).

## Questions

### Are tiered gifts profitable for outdoor gear brands?

On these costs, with a spare lid as the gift, two units and one gift keep $8.94 per order and three units and two gifts $16.18, against $1.29 for one unit. The tiers are profitable when they move buyers up; given to buyers already at a tier, they only cost the gift.

### What does a second gift tier cost outdoor gear brands?

$9.48 on an order of three here, for two gifts, against $4.74 for the one gift of the first tier. The step from two units to three adds $7.24 of margin after it.

## See what your own offers earn.

Offer Suite opens to Shopify brands a few at a time. Join the waitlist, or ask for a free profit audit of your past orders: realized profit per item and per offer option, what each costs you, and where margin leaks.

[Join the waitlist](https://offersuite.io/waitlist) [Request a free profit audit](https://offersuite.io/profit-audit)

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