---
title: "Tiered gifts with purchase for online fashion brands"
description: "A gift at two units and a second at three, for online fashion brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps."
url: https://offersuite.io/playbooks/tiered-gifts-for-online-fashion-brands
updated: 2026-10-13
---

# Tiered gifts with purchase for online fashion brands

A gift at two units and a second at three, for online fashion brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps.

### 1 unit, no gift

Revenue $69.00 to contribution margin $12.12 (17.6%)

Revenue

$69.00

Cost of goods

−$29.46

Pick and pack

−$3.20

Shipping label

−$9.29

Card fee per order

−$0.30

Refunds

−$12.63

Card processing

−$2.00

Contribution margin

$12.12

2 declared kinds cost nothing on this option

### 3 units, two gifts

Revenue $207.00 to contribution margin $44.38 (21.4%)

Revenue

$207.00

Cost of goods

−$101.20

Pick and pack

−$3.20

Extra picks

−$1.92

Shipping label

−$12.12

Card fee per order

−$0.30

Refunds

−$37.88

Card processing

−$6.00

Contribution margin

$44.38

1 declared kind costs nothing on this option

Each tier, at full price and shipped free, per order

| Option | Customer pays | Shipping charged | Costs | Margin | Margin % | Conversion against 1 unit |
| --- | --- | --- | --- | --- | --- | --- |
| 1 unit, no gift | $69.00 | $0.00 | $56.88 | $12.12 | 17.6% | — |
| 2 units, one gift | $138.00 | $0.00 | $109.54 | $28.46 | 20.6% | can lose 57.4% |
| 3 units, two gifts | $207.00 | $0.00 | $162.62 | $44.38 | 21.4% | can lose 72.7% |

The same orders without their gifts

| Option | Customer pays | Shipping charged | Costs | Margin | Margin % |
| --- | --- | --- | --- | --- | --- |
| 2 units, no gift | $138.00 | $0.00 | $102.65 | $35.35 | 25.6% |
| 3 units, no gift | $207.00 | $0.00 | $148.84 | $58.16 | 28.1% |

Every figure is computed by the margin engine in Offer Suite's own code, in whole cents, from the costs below.

## What the numbers say

The gift is a tote bag. One unit at $69.00 comes with none, two units with one and three units with two, all at full price and shipped free. The first tier's gift costs $6.89 and the second tier's two gifts $13.78: each gift's unit cost and one more pick.

After its gift the two-unit order keeps $28.46, against $12.12 for one unit, and the three-unit order keeps $44.38 after two gifts. A buyer who steps up from one unit to two adds $16.34 of margin, and from two to three $15.92.

A buyer who was taking two units anyway now costs $6.89 more, and one who was taking three $13.78 more. At the first tier, one step-up pays for the gifts of 2.4 orders that already qualified. Tiers pay when they sit just above what most orders already hold.

## The cost structure, and where it comes from

|  |  |
| --- | --- |
| Price | $69.00, a dress. [Princess Polly (an a.k.a. Brands brand), Anastaza Mini Dress, read 13 October 2026](https://us.princesspolly.com/products/anastaza-mini-dress-pink-stripe) |
| Unit cost | $29.46. From the income statement: revenue $600.2 million, gross profit $344.1 million, a gross margin of 57.3%. [a.k.a. Brands, annual report (Form 10-K) for the year ended 2025-12-31, read 13 October 2026](https://www.sec.gov/Archives/edgar/data/1865107/000186510726000008/aka-20251231.htm) |
| Pick and pack | $3.20 per order and $0.48 for each extra item. [Fulfill.com, 3PL pricing benchmarks (The Fulfillment Advisor 2025 survey of 600+ warehouses), read 23 September 2026](https://www.fulfill.com/3pl-pricing) |
| Shipping label | USPS Ground Advantage, commercial, Zone 5, by weight rounded up to the pound: 1 lb $9.29 · 2 lb $10.50 · 3 lb $12.12 · 4 lb $13.89 · 5 lb $14.53. Packed weight is an assumption: 1 lb per unit. [USPS Notice 123, USPS Ground Advantage Commercial, Zone 5 (effective 4 October 2026), read 13 October 2026](https://pe.usps.com/text/dmm300/Notice123.htm) |
| Card fees | 2.9% + $0.30 per order: Shopify Payments' online rate for a standard card on the Basic plan in the United States. Higher plans pay a lower rate, and premium cards a higher one. [Shopify's pricing page for the United States, online standard card rates, read 12 October 2026](https://www.shopify.com/pricing) [Rates by plan and country](https://offersuite.io/fees/shopify-payments/united-states) |
| Refund reserve | 18.3%, the sales return rate a.k.a. Brands reports across its brands for 2025. [a.k.a. Brands, annual report (Form 10-K) for the year ended 2025-12-31, read 13 October 2026](https://www.sec.gov/Archives/edgar/data/1865107/000186510726000008/aka-20251231.htm) |
| Gift | A tote bag: unit cost $6.41, retail $15.00. A $15 tote bag, costed at a.k.a. Brands' reported gross margin. |

## The offer, as an agent writes it

An agent writes this offer as one document for Offer Suite's API, validated against the offer schema. Below is one option of it: what the buyer gets and the price it promises. Offer Suite checks with a real cart that checkout charges exactly the prices above.

**Show one option 3 options · excerpt**

```
{
  "key": "two-one-gift",
  "display": {
    "title": "2 units and a gift"
  },
  "lines": [
    {
      "role": "main",
      "quantity": 2,
      "purchase": {
        "type": "one_time"
      }
    },
    {
      "role": "gift",
      "quantity": 1,
      "purchase": {
        "type": "one_time"
      }
    }
  ],
  "pricing": {
    "promise": {
      "firstChargeCents": 13800,
      "renewalChargeCents": null
    }
  }
}
```

How Offer Suite validates, versions and publishes a document like this one: [offer documents](https://offersuite.io/features/offer-documents).

## Questions

### Are tiered gifts profitable for online fashion brands?

On these costs, with a tote bag as the gift, two units and one gift keep $28.46 per order and three units and two gifts $44.38, against $12.12 for one unit. The tiers are profitable when they move buyers up; given to buyers already at a tier, they only cost the gift.

### What does a second gift tier cost online fashion brands?

$13.78 on an order of three here, for two gifts, against $6.89 for the one gift of the first tier. The step from two units to three adds $15.92 of margin after it.

## See what your own offers earn.

Offer Suite opens to Shopify brands a few at a time. Join the waitlist, or ask for a free profit audit of your past orders: realized profit per item and per offer option, what each costs you, and where margin leaks.

[Join the waitlist](https://offersuite.io/waitlist) [Request a free profit audit](https://offersuite.io/profit-audit)

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