---
title: "Tiered gifts with purchase for coffee brands"
description: "A gift at two units and a second at three, for coffee brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps."
url: https://offersuite.io/playbooks/tiered-gifts-for-coffee-brands
updated: 2026-10-13
---

# Tiered gifts with purchase for coffee brands

A gift at two units and a second at three, for coffee brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps.

### 1 unit, no gift

Revenue $40.00 to contribution margin $12.05 (30.1%)

Revenue

$40.00

Cost of goods

−$12.00

Pick and pack

−$3.20

Shipping label

−$9.29

Card fee per order

−$0.30

Refunds

−$2.00

Card processing

−$1.16

Contribution margin

$12.05

2 declared kinds cost nothing on this option

### 3 units, two gifts

Revenue $120.00 to contribution margin $48.98 (40.8%)

Revenue

$120.00

Cost of goods

−$44.00

Pick and pack

−$3.20

Extra picks

−$1.92

Shipping label

−$12.12

Card fee per order

−$0.30

Refunds

−$6.00

Card processing

−$3.48

Contribution margin

$48.98

1 declared kind costs nothing on this option

Each tier, at full price and shipped free, per order

| Option | Customer pays | Shipping charged | Costs | Margin | Margin % | Conversion against 1 unit |
| --- | --- | --- | --- | --- | --- | --- |
| 1 unit, no gift | $40.00 | $0.00 | $27.95 | $12.05 | 30.1% | — |
| 2 units, one gift | $80.00 | $0.00 | $49.28 | $30.72 | 38.4% | can lose 60.8% |
| 3 units, two gifts | $120.00 | $0.00 | $71.02 | $48.98 | 40.8% | can lose 75.4% |

The same orders without their gifts

| Option | Customer pays | Shipping charged | Costs | Margin | Margin % |
| --- | --- | --- | --- | --- | --- |
| 2 units, no gift | $80.00 | $0.00 | $44.80 | $35.20 | 44.0% |
| 3 units, no gift | $120.00 | $0.00 | $62.06 | $57.94 | 48.3% |

Every figure is computed by the margin engine in Offer Suite's own code, in whole cents, from the costs below.

## What the numbers say

The gift is a mug. One unit at $40.00 comes with none, two units with one and three units with two, all at full price and shipped free. The first tier's gift costs $4.48 and the second tier's two gifts $8.96: each gift's unit cost and one more pick.

After its gift the two-unit order keeps $30.72, against $12.05 for one unit, and the three-unit order keeps $48.98 after two gifts. A buyer who steps up from one unit to two adds $18.67 of margin, and from two to three $18.26.

A buyer who was taking two units anyway now costs $4.48 more, and one who was taking three $8.96 more. At the first tier, one step-up pays for the gifts of 4.2 orders that already qualified. Tiers pay when they sit just above what most orders already hold.

## The cost structure, and where it comes from

|  |  |
| --- | --- |
| Price | $40.00, a bag of coffee. Offer Suite's dev store catalog |
| Unit cost | $12.00. “Single Bag: price 40.00, unit cost 12.0 · mug gift: unit cost 4.0, compare-at 18.00” Offer Suite's dev store catalog |
| Pick and pack | $3.20 per order and $0.48 for each extra item. [Fulfill.com, 3PL pricing benchmarks (The Fulfillment Advisor 2025 survey of 600+ warehouses), read 23 September 2026](https://www.fulfill.com/3pl-pricing) |
| Shipping label | USPS Ground Advantage, commercial, Zone 5, by weight rounded up to the pound: 1 lb $9.29 · 2 lb $10.50 · 3 lb $12.12 · 4 lb $13.89 · 5 lb $14.53. Packed weight is an assumption: 0.8 lb per unit. [USPS Notice 123, USPS Ground Advantage Commercial, Zone 5 (effective 4 October 2026), read 13 October 2026](https://pe.usps.com/text/dmm300/Notice123.htm) |
| Card fees | 2.9% + $0.30 per order: Shopify Payments' online rate for a standard card on the Basic plan in the United States. Higher plans pay a lower rate, and premium cards a higher one. [Shopify's pricing page for the United States, online standard card rates, read 12 October 2026](https://www.shopify.com/pricing) [Rates by plan and country](https://offersuite.io/fees/shopify-payments/united-states) |
| Refund reserve | 5%, Offer Suite's default assumption for consumables. NRF's all-category figure for online sales is 19.3%, but consumables are rarely returned; use your own rate. |
| Gift | A mug: unit cost $4.00, retail $18.00. The dev store's mug gift: unit cost $4.00, compare-at $18.00. |

## The offer, as an agent writes it

An agent writes this offer as one document for Offer Suite's API, validated against the offer schema. Below is one option of it: what the buyer gets and the price it promises. Offer Suite checks with a real cart that checkout charges exactly the prices above.

**Show one option 3 options · excerpt**

```
{
  "key": "two-one-gift",
  "display": {
    "title": "2 units and a gift"
  },
  "lines": [
    {
      "role": "main",
      "quantity": 2,
      "purchase": {
        "type": "one_time"
      }
    },
    {
      "role": "gift",
      "quantity": 1,
      "purchase": {
        "type": "one_time"
      }
    }
  ],
  "pricing": {
    "promise": {
      "firstChargeCents": 8000,
      "renewalChargeCents": null
    }
  }
}
```

How Offer Suite validates, versions and publishes a document like this one: [offer documents](https://offersuite.io/features/offer-documents).

## Questions

### Are tiered gifts profitable for coffee brands?

On these costs, with a mug as the gift, two units and one gift keep $30.72 per order and three units and two gifts $48.98, against $12.05 for one unit. The tiers are profitable when they move buyers up; given to buyers already at a tier, they only cost the gift.

### What does a second gift tier cost coffee brands?

$8.96 on an order of three here, for two gifts, against $4.48 for the one gift of the first tier. The step from two units to three adds $18.26 of margin after it.

## See what your own offers earn.

Offer Suite opens to Shopify brands a few at a time. Join the waitlist, or ask for a free profit audit of your past orders: realized profit per item and per offer option, what each costs you, and where margin leaks.

[Join the waitlist](https://offersuite.io/waitlist) [Request a free profit audit](https://offersuite.io/profit-audit)

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