---
title: "Tiered gifts with purchase for beauty brands"
description: "A gift at two units and a second at three, for beauty brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps."
url: https://offersuite.io/playbooks/tiered-gifts-for-beauty-brands
updated: 2026-10-13
---

# Tiered gifts with purchase for beauty brands

A gift at two units and a second at three, for beauty brands on sourced costs: what each tier's gifts cost, and what an order that steps up a tier keeps.

### 1 unit, no gift

Revenue $34.00 to contribution margin $8.12 (23.9%)

Revenue

$34.00

Cost of goods

−$10.40

Pick and pack

−$3.20

Shipping label

−$9.29

Card fee per order

−$0.30

Refunds

−$1.70

Card processing

−$0.99

Contribution margin

$8.12

2 declared kinds cost nothing on this option

### 3 units, two gifts

Revenue $102.00 to contribution margin $34.34 (33.7%)

Revenue

$102.00

Cost of goods

−$43.68

Pick and pack

−$3.20

Extra picks

−$1.92

Shipping label

−$10.50

Card fee per order

−$0.30

Refunds

−$5.10

Card processing

−$2.96

Contribution margin

$34.34

1 declared kind costs nothing on this option

Each tier, at full price and shipped free, per order

| Option | Customer pays | Shipping charged | Costs | Margin | Margin % | Conversion against 1 unit |
| --- | --- | --- | --- | --- | --- | --- |
| 1 unit, no gift | $34.00 | $0.00 | $25.88 | $8.12 | 23.9% | — |
| 2 units, one gift | $68.00 | $0.00 | $46.16 | $21.84 | 32.1% | can lose 62.8% |
| 3 units, two gifts | $102.00 | $0.00 | $67.66 | $34.34 | 33.7% | can lose 76.4% |

The same orders without their gifts

| Option | Customer pays | Shipping charged | Costs | Margin | Margin % |
| --- | --- | --- | --- | --- | --- |
| 2 units, no gift | $68.00 | $0.00 | $39.44 | $28.56 | 42.0% |
| 3 units, no gift | $102.00 | $0.00 | $54.22 | $47.78 | 46.8% |

Every figure is computed by the margin engine in Offer Suite's own code, in whole cents, from the costs below.

## What the numbers say

The gift is a three-piece mini set. One unit at $34.00 comes with none, two units with one and three units with two, all at full price and shipped free. The first tier's gift costs $6.72 and the second tier's two gifts $13.44: each gift's unit cost and one more pick.

After its gift the two-unit order keeps $21.84, against $8.12 for one unit, and the three-unit order keeps $34.34 after two gifts. A buyer who steps up from one unit to two adds $13.72 of margin, and from two to three $12.50.

A buyer who was taking two units anyway now costs $6.72 more, and one who was taking three $13.44 more. At the first tier, one step-up pays for the gifts of 2.0 orders that already qualified. Tiers pay when they sit just above what most orders already hold.

OLAPLEX offers free shipping on $50 or more, and a free three-piece gift with a $75 order. [OLAPLEX, N°.3PLUS product page, read 23 September 2026](https://olaplex.com/products/no-3-hair-perfector)

## The cost structure, and where it comes from

|  |  |
| --- | --- |
| Price | $34.00, a hair treatment. [Dermstore, OLAPLEX No.3 Plus Complete Repair Treatment 100ml, read 23 September 2026](https://www.dermstore.com/p/olaplex-no.-3-hair-perfector-pre-shampoo-strengthening-and-reparative-hair-treatment-100ml/11416400/) |
| Unit cost | $10.40. From the reported gross margin: “Gross Profit Margin 69.4%” [OLAPLEX, fourth quarter and fiscal year 2025 results, read 23 September 2026](https://www.globenewswire.com/news-release/2026/03/05/3249972/0/en/olaplex-reports-fourth-quarter-and-fiscal-year-2025-results.html) |
| Pick and pack | $3.20 per order and $0.48 for each extra item. [Fulfill.com, 3PL pricing benchmarks (The Fulfillment Advisor 2025 survey of 600+ warehouses), read 23 September 2026](https://www.fulfill.com/3pl-pricing) |
| Shipping label | USPS Ground Advantage, commercial, Zone 5, by weight rounded up to the pound: 1 lb $9.29 · 2 lb $10.50 · 3 lb $12.12 · 4 lb $13.89 · 5 lb $14.53. Packed weight is an assumption: 0.4 lb per unit. [USPS Notice 123, USPS Ground Advantage Commercial, Zone 5 (effective 4 October 2026), read 13 October 2026](https://pe.usps.com/text/dmm300/Notice123.htm) |
| Card fees | 2.9% + $0.30 per order: Shopify Payments' online rate for a standard card on the Basic plan in the United States. Higher plans pay a lower rate, and premium cards a higher one. [Shopify's pricing page for the United States, online standard card rates, read 12 October 2026](https://www.shopify.com/pricing) [Rates by plan and country](https://offersuite.io/fees/shopify-payments/united-states) |
| Refund reserve | 5%, Offer Suite's default assumption for consumables. NRF's all-category figure for online sales is 19.3%, but consumables are rarely returned; use your own rate. |
| Gift | A three-piece mini set: unit cost $6.24, retail $24.00. Three minis costed together at 60% of a full-size unit's cost. |

## The offer, as an agent writes it

An agent writes this offer as one document for Offer Suite's API, validated against the offer schema. Below is one option of it: what the buyer gets and the price it promises. Offer Suite checks with a real cart that checkout charges exactly the prices above.

**Show one option 3 options · excerpt**

```
{
  "key": "two-one-gift",
  "display": {
    "title": "2 units and a gift"
  },
  "lines": [
    {
      "role": "main",
      "quantity": 2,
      "purchase": {
        "type": "one_time"
      }
    },
    {
      "role": "gift",
      "quantity": 1,
      "purchase": {
        "type": "one_time"
      }
    }
  ],
  "pricing": {
    "promise": {
      "firstChargeCents": 6800,
      "renewalChargeCents": null
    }
  }
}
```

How Offer Suite validates, versions and publishes a document like this one: [offer documents](https://offersuite.io/features/offer-documents).

## Questions

### Are tiered gifts profitable for beauty brands?

On these costs, with a three-piece mini set as the gift, two units and one gift keep $21.84 per order and three units and two gifts $34.34, against $8.12 for one unit. The tiers are profitable when they move buyers up; given to buyers already at a tier, they only cost the gift.

### What does a second gift tier cost beauty brands?

$13.44 on an order of three here, for two gifts, against $6.72 for the one gift of the first tier. The step from two units to three adds $12.50 of margin after it.

## See what your own offers earn.

Offer Suite opens to Shopify brands a few at a time. Join the waitlist, or ask for a free profit audit of your past orders: realized profit per item and per offer option, what each costs you, and where margin leaks.

[Join the waitlist](https://offersuite.io/waitlist) [Request a free profit audit](https://offersuite.io/profit-audit)

## Related

- [Playbooks **Offer playbooks by vertical** Bundles, subscriptions, samples, gifts, free shipping and quantity breaks for coffee, supplement, beauty, pet, apparel, fashion, footwear, jewelry, household, home goods and outdoor gear brands, on sourced costs.](https://offersuite.io/playbooks)
- [Feature **Offer documents: one validated document per offer** An offer is one validated, versioned document your agent writes: tiers, bundles, subscriptions, gifts and prices, with no offer types to pick from.](https://offersuite.io/features/offer-documents)
- [Calculator **Gift with purchase profit calculator** What a free gift costs per order, after its unit cost, its extra pick and its handling, and how much conversion it has to add to pay for itself.](https://offersuite.io/calculators/gift-with-purchase-profit)
- [Calculator **Offer option calculator: profit per visitor** Compare up to three offer options on profit per visitor, margin per order times conversion, and see the conversion lift each one needs to match the best.](https://offersuite.io/calculators/offer-option-profit-per-visitor)
- [Benchmark **Beauty benchmarks from annual reports** What 4 US-listed companies selling cosmetics, skin care and fragrance report: a median gross margin of 68.0%, from 62.9% to 75.5%. Read 13 October 2026.](https://offersuite.io/benchmarks/beauty)
- [Glossary **Average order value (AOV): definition and formula** Total order revenue divided by the number of orders. Useful for spotting a trend, misleading for setting thresholds because it hides the shape of your orders.](https://offersuite.io/glossary/average-order-value)