---
title: "Buy 2, get 1 free for outdoor gear brands"
description: "What a buy-two-get-one-free offer costs outdoor gear brands per order on sourced costs, against selling two, and the conversion it needs."
url: https://offersuite.io/playbooks/buy-2-get-1-free-for-outdoor-gear-brands
updated: 2026-10-13
---

# Buy 2, get 1 free for outdoor gear brands

What a buy-two-get-one-free offer costs outdoor gear brands per order on sourced costs, against selling two, and the conversion it needs.

### Buy 1

Revenue $49.29 to contribution margin $8.52 (17.3%)

Revenue

$49.29

Cost of goods

−$17.04

Pick and pack

−$3.20

Shipping label

−$9.29

Card fee per order

−$0.30

Refunds

−$9.51

Card processing

−$1.43

Contribution margin

$8.52

2 declared kinds cost nothing on this option

### Buy 2, get 1 free

Revenue $89.29 to contribution margin $1.77 (2.0%)

Revenue

$89.29

Cost of goods

−$51.12

Pick and pack

−$3.20

Extra picks

−$0.96

Shipping label

−$12.12

Card fee per order

−$0.30

Refunds

−$17.23

Card processing

−$2.59

Contribution margin

$1.77

1 declared kind costs nothing on this option

Buy one, buy two, and buy two get one free, shipping charged

| Option | Customer pays | Shipping charged | Costs | Margin | Margin % | Conversion against 1 unit |
| --- | --- | --- | --- | --- | --- | --- |
| Buy 1 | $40.00 | $9.29 | $40.77 | $8.52 | 17.3% | — |
| Buy 2 at full price | $80.00 | $9.29 | $68.38 | $20.91 | 23.4% | can lose 59.3% |
| Buy 2, get 1 free | $80.00 | $9.29 | $87.52 | $1.77 | 2.0% | +381.4% |

Every figure is computed by the margin engine in Offer Suite's own code, in whole cents, from the costs below.

## What the numbers say

Buy two, get one free: the customer pays $80.00 and takes three. Against selling two at full price, the free unit costs $19.14 per order: its unit cost, one more pick, and any change in the label for the extra weight.

Three for the price of two keeps $1.77 per order, against $20.91 for two at full price and $8.52 for one. The offer pays when it turns single-unit buyers into three-unit buyers; given to customers who were buying two, it only costs $19.14 an order.

Per visitor, it needs more buyers than a single-unit sale to earn as much.

## The cost structure, and where it comes from

|  |  |
| --- | --- |
| Price | $40.00, a tumbler. [YETI, Rambler 20 oz Tumbler, read 13 October 2026](https://www.yeti.com/drinkware/tumblers/rambler-20oz.html) |
| Unit cost | $17.04. From the income statement: revenue $1.87 billion, gross profit $1.07 billion, a gross margin of 57.4%. [YETI, annual report (Form 10-K) for the year ended 2026-01-03, read 13 October 2026](https://www.sec.gov/Archives/edgar/data/1670592/000167059226000013/yeti-20260103.htm) |
| Pick and pack | $3.20 per order and $0.48 for each extra item. [Fulfill.com, 3PL pricing benchmarks (The Fulfillment Advisor 2025 survey of 600+ warehouses), read 23 September 2026](https://www.fulfill.com/3pl-pricing) |
| Shipping label | USPS Ground Advantage, commercial, Zone 5, by weight rounded up to the pound: 1 lb $9.29 · 2 lb $10.50 · 3 lb $12.12 · 4 lb $13.89 · 5 lb $14.53. Packed weight is an assumption: 1 lb per unit. [USPS Notice 123, USPS Ground Advantage Commercial, Zone 5 (effective 4 October 2026), read 13 October 2026](https://pe.usps.com/text/dmm300/Notice123.htm) |
| Card fees | 2.9% + $0.30 per order: Shopify Payments' online rate for a standard card on the Basic plan in the United States. Higher plans pay a lower rate, and premium cards a higher one. [Shopify's pricing page for the United States, online standard card rates, read 12 October 2026](https://www.shopify.com/pricing) [Rates by plan and country](https://offersuite.io/fees/shopify-payments/united-states) |
| Refund reserve | 19.3%, NRF's estimate of online sales returned in 2025, across all categories. [NRF and Happy Returns, 2025 Retail Returns Landscape (15 October 2025), read 23 September 2026](https://nrf.com/media-center/press-releases/consumers-expected-to-return-nearly-850-billion-in-merchandise-in-2025) |
| Gift | A spare lid: unit cost $4.26, retail $10.00. A $10 spare lid, costed at YETI's reported gross margin. |

## The offer, as an agent writes it

An agent writes this offer as one document for Offer Suite's API, validated against the offer schema. Below is one option of it: what the buyer gets and the price it promises. Offer Suite checks with a real cart that checkout charges exactly the prices above.

**Show one option 2 options · excerpt**

```
{
  "key": "three-for-two",
  "display": {
    "title": "Buy 2, get 1 free"
  },
  "lines": [
    {
      "role": "main",
      "quantity": 3,
      "purchase": {
        "type": "one_time"
      }
    }
  ],
  "pricing": {
    "promise": {
      "firstChargeCents": 8000,
      "renewalChargeCents": null
    }
  }
}
```

How Offer Suite validates, versions and publishes a document like this one: [offer documents](https://offersuite.io/features/offer-documents).

## Questions

### Is buy 2, get 1 free profitable for outdoor gear brands?

On these costs three units for the price of two keep $1.77 per order, less than the $8.52 one unit keeps and $19.14 less than two at full price.

### What does the free unit cost outdoor gear brands?

$19.14 per order here: a unit cost of $17.04, one more pick, and the heavier label where the third unit crosses a pound.

## See what your own offers earn.

Offer Suite opens to Shopify brands a few at a time. Join the waitlist, or ask for a free profit audit of your past orders: realized profit per item and per offer option, what each costs you, and where margin leaks.

[Join the waitlist](https://offersuite.io/waitlist) [Request a free profit audit](https://offersuite.io/profit-audit)

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