--- title: "Bundle pricing for outdoor gear brands" description: "Packs of one, two and three for outdoor gear brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose." url: https://offersuite.io/playbooks/bundle-pricing-for-outdoor-gear-brands updated: 2026-10-13 --- # Bundle pricing for outdoor gear brands Packs of one, two and three for outdoor gear brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose. ### Single Revenue $40.00 to contribution margin $1.29 (3.2%) Revenue $40.00 Cost of goods −$17.04 Pick and pack −$3.20 Shipping label −$9.29 Card fee per order −$0.30 Refunds −$7.72 Card processing −$1.16 Contribution margin $1.29 2 declared kinds cost nothing on this option ### Pack of 3, 15% off Revenue $102.00 to contribution margin $11.65 (11.4%) Revenue $102.00 Cost of goods −$51.12 Pick and pack −$3.20 Extra picks −$0.96 Shipping label −$12.12 Card fee per order −$0.30 Refunds −$19.69 Card processing −$2.96 Contribution margin $11.65 1 declared kind costs nothing on this option Each pack, shipped free, per order | Option | Customer pays | Shipping charged | Costs | Margin | Margin % | Conversion against the single | | --- | --- | --- | --- | --- | --- | --- | | Single | $40.00 | $0.00 | $38.71 | $1.29 | 3.2% | — | | Pack of 2, 10% off | $72.00 | $0.00 | $64.55 | $7.45 | 10.3% | can lose 82.7% | | Pack of 3, 15% off | $102.00 | $0.00 | $90.35 | $11.65 | 11.4% | can lose 88.9% | Every figure is computed by the margin engine in Offer Suite's own code, in whole cents, from the costs below. ## What the numbers say A single tumbler at $40.00, shipped free, keeps $1.29 after every cost (3.2%). The pack of two at 10% off keeps $7.45, and the pack of three at 15% off $11.65. The packs earn more per order because the order pays one pick-and-pack fee and one fixed card fee whatever it holds, and the label grows slowly with weight: $9.29 for one unit, $12.12 for three. Per visitor, the pack of three earns as much as the single even if 88.9% fewer visitors buy it. ## The cost structure, and where it comes from | | | | --- | --- | | Price | $40.00, a tumbler. [YETI, Rambler 20 oz Tumbler, read 13 October 2026](https://www.yeti.com/drinkware/tumblers/rambler-20oz.html) | | Unit cost | $17.04. From the income statement: revenue $1.87 billion, gross profit $1.07 billion, a gross margin of 57.4%. [YETI, annual report (Form 10-K) for the year ended 2026-01-03, read 13 October 2026](https://www.sec.gov/Archives/edgar/data/1670592/000167059226000013/yeti-20260103.htm) | | Pick and pack | $3.20 per order and $0.48 for each extra item. [Fulfill.com, 3PL pricing benchmarks (The Fulfillment Advisor 2025 survey of 600+ warehouses), read 23 September 2026](https://www.fulfill.com/3pl-pricing) | | Shipping label | USPS Ground Advantage, commercial, Zone 5, by weight rounded up to the pound: 1 lb $9.29 · 2 lb $10.50 · 3 lb $12.12 · 4 lb $13.89 · 5 lb $14.53. Packed weight is an assumption: 1 lb per unit. [USPS Notice 123, USPS Ground Advantage Commercial, Zone 5 (effective 4 October 2026), read 13 October 2026](https://pe.usps.com/text/dmm300/Notice123.htm) | | Card fees | 2.9% + $0.30 per order: Shopify Payments' online rate for a standard card on the Basic plan in the United States. Higher plans pay a lower rate, and premium cards a higher one. [Shopify's pricing page for the United States, online standard card rates, read 12 October 2026](https://www.shopify.com/pricing) [Rates by plan and country](https://offersuite.io/fees/shopify-payments/united-states) | | Refund reserve | 19.3%, NRF's estimate of online sales returned in 2025, across all categories. [NRF and Happy Returns, 2025 Retail Returns Landscape (15 October 2025), read 23 September 2026](https://nrf.com/media-center/press-releases/consumers-expected-to-return-nearly-850-billion-in-merchandise-in-2025) | | Gift | A spare lid: unit cost $4.26, retail $10.00. A $10 spare lid, costed at YETI's reported gross margin. | ## The offer, as an agent writes it An agent writes this offer as one document for Offer Suite's API, validated against the offer schema. Below is one option of it: what the buyer gets and the price it promises. Offer Suite checks with a real cart that checkout charges exactly the prices above. **Show one option 3 options · excerpt** ``` { "key": "pack-3", "display": { "title": "Pack of 3" }, "lines": [ { "role": "main", "quantity": 3, "purchase": { "type": "one_time" } } ], "pricing": { "promise": { "firstChargeCents": 10200, "renewalChargeCents": null } } } ``` How Offer Suite validates, versions and publishes a document like this one: [offer documents](https://offersuite.io/features/offer-documents). ## Questions ### Is bundle pricing profitable for outdoor gear brands? On these costs a pack of three at 15% off keeps $11.65 per order (11.4%), against $1.29 for a single. The discount is paid by every buyer of the pack, including those who would have bought three at full price. ### How much conversion can a bundle lose for outdoor gear brands and still pay? Against the single, per visitor: the pack of two can lose 82.7%, and the pack of three can lose 88.9%. ## See what your own offers earn. Offer Suite opens to Shopify brands a few at a time. Join the waitlist, or ask for a free profit audit of your past orders: realized profit per item and per offer option, what each costs you, and where margin leaks. [Join the waitlist](https://offersuite.io/waitlist) [Request a free profit audit](https://offersuite.io/profit-audit) ## Related - [Playbooks **Offer playbooks by vertical** Bundles, subscriptions, samples, gifts, free shipping and quantity breaks for coffee, supplement, beauty, pet, apparel, fashion, footwear, jewelry, household, home goods and outdoor gear brands, on sourced costs.](https://offersuite.io/playbooks) - [Feature **Offer documents: one validated document per offer** An offer is one validated, versioned document your agent writes: tiers, bundles, subscriptions, gifts and prices, with no offer types to pick from.](https://offersuite.io/features/offer-documents) - [Calculator **Bundle pricing calculator: shipping, subscriptions** Price a bundle against a single unit, one-time and subscribed, with the shipping and pick costs it saves, and the conversion it can lose and still earn as much.](https://offersuite.io/calculators/bundle-pricing) - [Calculator **Offer option calculator: profit per visitor** Compare up to three offer options on profit per visitor, margin per order times conversion, and see the conversion lift each one needs to match the best.](https://offersuite.io/calculators/offer-option-profit-per-visitor) - [Benchmark **Outdoor gear, fitness and electronics benchmarks from annual reports** What 5 US-listed companies selling coolers, grills, fitness equipment, cameras and speakers report: a median gross margin of 43.7%, from 33.6% to 57.4%. Read 13 October 2026.](https://offersuite.io/benchmarks/gear-and-electronics) - [Glossary **Contribution margin: definition and formula** What an order keeps after every cost that grows with it: product cost, fulfilment, shipping, card fees and refunds. The number an offer should be judged on.](https://offersuite.io/glossary/contribution-margin)