---
title: "Bundle pricing for coffee brands"
description: "Packs of one, two and three for coffee brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose."
url: https://offersuite.io/playbooks/bundle-pricing-for-coffee-brands
updated: 2026-10-13
---

# Bundle pricing for coffee brands

Packs of one, two and three for coffee brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose.

### Single

Revenue $40.00 to contribution margin $12.05 (30.1%)

Revenue

$40.00

Cost of goods

−$12.00

Pick and pack

−$3.20

Shipping label

−$9.29

Card fee per order

−$0.30

Refunds

−$2.00

Card processing

−$1.16

Contribution margin

$12.05

2 declared kinds cost nothing on this option

### Pack of 3, 15% off

Revenue $102.00 to contribution margin $41.36 (40.5%)

Revenue

$102.00

Cost of goods

−$36.00

Pick and pack

−$3.20

Extra picks

−$0.96

Shipping label

−$12.12

Card fee per order

−$0.30

Refunds

−$5.10

Card processing

−$2.96

Contribution margin

$41.36

1 declared kind costs nothing on this option

Each pack, shipped free, per order

| Option | Customer pays | Shipping charged | Costs | Margin | Margin % | Conversion against the single |
| --- | --- | --- | --- | --- | --- | --- |
| Single | $40.00 | $0.00 | $27.95 | $12.05 | 30.1% | — |
| Pack of 2, 10% off | $72.00 | $0.00 | $44.17 | $27.83 | 38.7% | can lose 56.7% |
| Pack of 3, 15% off | $102.00 | $0.00 | $60.64 | $41.36 | 40.5% | can lose 70.9% |

Every figure is computed by the margin engine in Offer Suite's own code, in whole cents, from the costs below.

## What the numbers say

A single bag of coffee at $40.00, shipped free, keeps $12.05 after every cost (30.1%). The pack of two at 10% off keeps $27.83, and the pack of three at 15% off $41.36.

The packs earn more per order because the order pays one pick-and-pack fee and one fixed card fee whatever it holds, and the label grows slowly with weight: $9.29 for one unit, $12.12 for three.

Per visitor, the pack of three earns as much as the single even if 70.9% fewer visitors buy it.

## The cost structure, and where it comes from

|  |  |
| --- | --- |
| Price | $40.00, a bag of coffee. Offer Suite's dev store catalog |
| Unit cost | $12.00. “Single Bag: price 40.00, unit cost 12.0 · mug gift: unit cost 4.0, compare-at 18.00” Offer Suite's dev store catalog |
| Pick and pack | $3.20 per order and $0.48 for each extra item. [Fulfill.com, 3PL pricing benchmarks (The Fulfillment Advisor 2025 survey of 600+ warehouses), read 23 September 2026](https://www.fulfill.com/3pl-pricing) |
| Shipping label | USPS Ground Advantage, commercial, Zone 5, by weight rounded up to the pound: 1 lb $9.29 · 2 lb $10.50 · 3 lb $12.12 · 4 lb $13.89 · 5 lb $14.53. Packed weight is an assumption: 0.8 lb per unit. [USPS Notice 123, USPS Ground Advantage Commercial, Zone 5 (effective 4 October 2026), read 13 October 2026](https://pe.usps.com/text/dmm300/Notice123.htm) |
| Card fees | 2.9% + $0.30 per order: Shopify Payments' online rate for a standard card on the Basic plan in the United States. Higher plans pay a lower rate, and premium cards a higher one. [Shopify's pricing page for the United States, online standard card rates, read 12 October 2026](https://www.shopify.com/pricing) [Rates by plan and country](https://offersuite.io/fees/shopify-payments/united-states) |
| Refund reserve | 5%, Offer Suite's default assumption for consumables. NRF's all-category figure for online sales is 19.3%, but consumables are rarely returned; use your own rate. |
| Gift | A mug: unit cost $4.00, retail $18.00. The dev store's mug gift: unit cost $4.00, compare-at $18.00. |

## The offer, as an agent writes it

An agent writes this offer as one document for Offer Suite's API, validated against the offer schema. Below is one option of it: what the buyer gets and the price it promises. Offer Suite checks with a real cart that checkout charges exactly the prices above.

**Show one option 3 options · excerpt**

```
{
  "key": "pack-3",
  "display": {
    "title": "Pack of 3"
  },
  "lines": [
    {
      "role": "main",
      "quantity": 3,
      "purchase": {
        "type": "one_time"
      }
    }
  ],
  "pricing": {
    "promise": {
      "firstChargeCents": 10200,
      "renewalChargeCents": null
    }
  }
}
```

How Offer Suite validates, versions and publishes a document like this one: [offer documents](https://offersuite.io/features/offer-documents).

## Questions

### Is bundle pricing profitable for coffee brands?

On these costs a pack of three at 15% off keeps $41.36 per order (40.5%), against $12.05 for a single. The discount is paid by every buyer of the pack, including those who would have bought three at full price.

### How much conversion can a bundle lose for coffee brands and still pay?

Against the single, per visitor: the pack of two can lose 56.7%, and the pack of three can lose 70.9%.

## See what your own offers earn.

Offer Suite opens to Shopify brands a few at a time. Join the waitlist, or ask for a free profit audit of your past orders: realized profit per item and per offer option, what each costs you, and where margin leaks.

[Join the waitlist](https://offersuite.io/waitlist) [Request a free profit audit](https://offersuite.io/profit-audit)

## Related

- [Playbooks **Offer playbooks by vertical** Bundles, subscriptions, samples, gifts, free shipping and quantity breaks for coffee, supplement, beauty, pet, apparel, fashion, footwear, jewelry, household, home goods and outdoor gear brands, on sourced costs.](https://offersuite.io/playbooks)
- [Feature **Offer documents: one validated document per offer** An offer is one validated, versioned document your agent writes: tiers, bundles, subscriptions, gifts and prices, with no offer types to pick from.](https://offersuite.io/features/offer-documents)
- [Calculator **Bundle pricing calculator: shipping, subscriptions** Price a bundle against a single unit, one-time and subscribed, with the shipping and pick costs it saves, and the conversion it can lose and still earn as much.](https://offersuite.io/calculators/bundle-pricing)
- [Calculator **Offer option calculator: profit per visitor** Compare up to three offer options on profit per visitor, margin per order times conversion, and see the conversion lift each one needs to match the best.](https://offersuite.io/calculators/offer-option-profit-per-visitor)
- [Benchmark **Food and beverage benchmarks from annual reports** What 5 US-listed companies selling coffee, drinks, pantry food and food gifts report: a median gross margin of 37.9%, from 34.6% to 48.0%. Read 13 October 2026.](https://offersuite.io/benchmarks/food-and-beverage)
- [Glossary **Contribution margin: definition and formula** What an order keeps after every cost that grows with it: product cost, fulfilment, shipping, card fees and refunds. The number an offer should be judged on.](https://offersuite.io/glossary/contribution-margin)