--- title: "Bundle pricing for beauty brands" description: "Packs of one, two and three for beauty brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose." url: https://offersuite.io/playbooks/bundle-pricing-for-beauty-brands updated: 2026-10-13 --- # Bundle pricing for beauty brands Packs of one, two and three for beauty brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose. ### Single Revenue $34.00 to contribution margin $8.12 (23.9%) Revenue $34.00 Cost of goods −$10.40 Pick and pack −$3.20 Shipping label −$9.29 Card fee per order −$0.30 Refunds −$1.70 Card processing −$0.99 Contribution margin $8.12 2 declared kinds cost nothing on this option ### Pack of 3, 15% off Revenue $86.70 to contribution margin $33.69 (38.9%) Revenue $86.70 Cost of goods −$31.20 Pick and pack −$3.20 Extra picks −$0.96 Shipping label −$10.50 Card fee per order −$0.30 Refunds −$4.34 Card processing −$2.51 Contribution margin $33.69 1 declared kind costs nothing on this option Each pack, shipped free, per order | Option | Customer pays | Shipping charged | Costs | Margin | Margin % | Conversion against the single | | --- | --- | --- | --- | --- | --- | --- | | Single | $34.00 | $0.00 | $25.88 | $8.12 | 23.9% | — | | Pack of 2, 10% off | $61.20 | $0.00 | $38.90 | $22.30 | 36.4% | can lose 63.6% | | Pack of 3, 15% off | $86.70 | $0.00 | $53.01 | $33.69 | 38.9% | can lose 75.9% | Every figure is computed by the margin engine in Offer Suite's own code, in whole cents, from the costs below. ## What the numbers say A single hair treatment at $34.00, shipped free, keeps $8.12 after every cost (23.9%). The pack of two at 10% off keeps $22.30, and the pack of three at 15% off $33.69. The packs earn more per order because the order pays one pick-and-pack fee and one fixed card fee whatever it holds, and the label grows slowly with weight: $9.29 for one unit, $10.50 for three. Per visitor, the pack of three earns as much as the single even if 75.9% fewer visitors buy it. OLAPLEX offers free shipping on $50 or more, and a free three-piece gift with a $75 order. [OLAPLEX, N°.3PLUS product page, read 23 September 2026](https://olaplex.com/products/no-3-hair-perfector) ## The cost structure, and where it comes from | | | | --- | --- | | Price | $34.00, a hair treatment. [Dermstore, OLAPLEX No.3 Plus Complete Repair Treatment 100ml, read 23 September 2026](https://www.dermstore.com/p/olaplex-no.-3-hair-perfector-pre-shampoo-strengthening-and-reparative-hair-treatment-100ml/11416400/) | | Unit cost | $10.40. From the reported gross margin: “Gross Profit Margin 69.4%” [OLAPLEX, fourth quarter and fiscal year 2025 results, read 23 September 2026](https://www.globenewswire.com/news-release/2026/03/05/3249972/0/en/olaplex-reports-fourth-quarter-and-fiscal-year-2025-results.html) | | Pick and pack | $3.20 per order and $0.48 for each extra item. [Fulfill.com, 3PL pricing benchmarks (The Fulfillment Advisor 2025 survey of 600+ warehouses), read 23 September 2026](https://www.fulfill.com/3pl-pricing) | | Shipping label | USPS Ground Advantage, commercial, Zone 5, by weight rounded up to the pound: 1 lb $9.29 · 2 lb $10.50 · 3 lb $12.12 · 4 lb $13.89 · 5 lb $14.53. Packed weight is an assumption: 0.4 lb per unit. [USPS Notice 123, USPS Ground Advantage Commercial, Zone 5 (effective 4 October 2026), read 13 October 2026](https://pe.usps.com/text/dmm300/Notice123.htm) | | Card fees | 2.9% + $0.30 per order: Shopify Payments' online rate for a standard card on the Basic plan in the United States. Higher plans pay a lower rate, and premium cards a higher one. [Shopify's pricing page for the United States, online standard card rates, read 12 October 2026](https://www.shopify.com/pricing) [Rates by plan and country](https://offersuite.io/fees/shopify-payments/united-states) | | Refund reserve | 5%, Offer Suite's default assumption for consumables. NRF's all-category figure for online sales is 19.3%, but consumables are rarely returned; use your own rate. | | Gift | A three-piece mini set: unit cost $6.24, retail $24.00. Three minis costed together at 60% of a full-size unit's cost. | ## The offer, as an agent writes it An agent writes this offer as one document for Offer Suite's API, validated against the offer schema. Below is one option of it: what the buyer gets and the price it promises. Offer Suite checks with a real cart that checkout charges exactly the prices above. **Show one option 3 options · excerpt** ``` { "key": "pack-3", "display": { "title": "Pack of 3" }, "lines": [ { "role": "main", "quantity": 3, "purchase": { "type": "one_time" } } ], "pricing": { "promise": { "firstChargeCents": 8670, "renewalChargeCents": null } } } ``` How Offer Suite validates, versions and publishes a document like this one: [offer documents](https://offersuite.io/features/offer-documents). ## Questions ### Is bundle pricing profitable for beauty brands? On these costs a pack of three at 15% off keeps $33.69 per order (38.9%), against $8.12 for a single. The discount is paid by every buyer of the pack, including those who would have bought three at full price. ### How much conversion can a bundle lose for beauty brands and still pay? Against the single, per visitor: the pack of two can lose 63.6%, and the pack of three can lose 75.9%. ## See what your own offers earn. Offer Suite opens to Shopify brands a few at a time. Join the waitlist, or ask for a free profit audit of your past orders: realized profit per item and per offer option, what each costs you, and where margin leaks. [Join the waitlist](https://offersuite.io/waitlist) [Request a free profit audit](https://offersuite.io/profit-audit) ## Related - [Playbooks **Offer playbooks by vertical** Bundles, subscriptions, samples, gifts, free shipping and quantity breaks for coffee, supplement, beauty, pet, apparel, fashion, footwear, jewelry, household, home goods and outdoor gear brands, on sourced costs.](https://offersuite.io/playbooks) - [Feature **Offer documents: one validated document per offer** An offer is one validated, versioned document your agent writes: tiers, bundles, subscriptions, gifts and prices, with no offer types to pick from.](https://offersuite.io/features/offer-documents) - [Calculator **Bundle pricing calculator: shipping, subscriptions** Price a bundle against a single unit, one-time and subscribed, with the shipping and pick costs it saves, and the conversion it can lose and still earn as much.](https://offersuite.io/calculators/bundle-pricing) - [Calculator **Offer option calculator: profit per visitor** Compare up to three offer options on profit per visitor, margin per order times conversion, and see the conversion lift each one needs to match the best.](https://offersuite.io/calculators/offer-option-profit-per-visitor) - [Benchmark **Beauty benchmarks from annual reports** What 4 US-listed companies selling cosmetics, skin care and fragrance report: a median gross margin of 68.0%, from 62.9% to 75.5%. Read 13 October 2026.](https://offersuite.io/benchmarks/beauty) - [Glossary **Contribution margin: definition and formula** What an order keeps after every cost that grows with it: product cost, fulfilment, shipping, card fees and refunds. The number an offer should be judged on.](https://offersuite.io/glossary/contribution-margin)