--- title: "Average order value (AOV) calculator" description: "Average order value from revenue and orders, what the average order keeps after per-order costs, and what adding a few dollars to it is worth a month." url: https://offersuite.io/calculators/average-order-value updated: 2026-10-13 --- # Average order value calculator Average order value is revenue divided by orders. What makes it worth raising is that an order's fixed costs do not grow with the basket: the label, the pick and pack and the card's fixed fee are paid once whatever is inside. So a bigger order keeps a larger share of itself. This works out your AOV, what the average order keeps, and what a bigger basket adds. ## Result Average order value is **$41.73**. After product costs and the $9.48 every order pays, it keeps $13.47. Adding $5.00 to it (+12.0%) raises what it keeps to **$16.22**, +20.4%: **$2,695.00** more over the same 980 orders. The average order, today and with a bigger basket | Per order | Today | Bigger basket | | --- | --- | --- | | Average order value | $41.73 | $46.73 | | Costs every order pays once | $9.48 | $9.48 | | What the order keeps | $13.47 | $16.22 | **Conversion rate** 3.1% **Revenue per visitor** $1.28 **Added per order** $2.75 **Buyers the bigger basket can lose** −17.0% Average order value $41.73. Adding $5.00 earns $2,695.00 more ## Your numbers **Your orders** Product revenue in the period $40900.00 Before shipping and tax, after discounts. Orders in the period 980 Visitors in the period 32000 For conversion and revenue per visitor. Enter 0 to leave them out. **A bigger basket** Added to the average order $5.00 What an upsell, a bundle or a threshold adds to the average order. Margin on product revenue 55% What an extra dollar of products keeps after its unit cost, picks and fees. Costs every order pays once $9.48 Pick and pack, the box, the label and the card's fixed fee. [Reset to the example](https://offersuite.io/calculators/average-order-value) ## How it's calculated - Average order value = product revenue ÷ orders - What the average order keeps = average order value × margin on product revenue − the costs every order pays once - With a bigger basket = (average order value + the amount added) × margin on product revenue − the same per-order costs - Added a month = (what the bigger order keeps − what the average order keeps) × orders Every figure on this page comes from Offer Suite's own margin engine, the same code the product uses to forecast each offer's and option's profit and to compute realized margin on orders. Money is computed in whole cents. ## Worked example A store took $40,900.00 of product revenue from 980 orders: an average order value of **$41.73**. At 55% margin on products, less the $9.48 every order pays for its pick, box, label and card fee, the average order keeps $13.47. An upsell that adds $5.00 to the average order raises it to $46.73, 12.0% more. The order still pays $9.48 once, so it keeps $16.22, 20.4% more: $2,695.00 over the same orders. The bigger basket earns as much per visitor even if 17.0% fewer visitors buy. ## Assumptions - The bigger basket brings as many orders as today. The result also states how many buyers it could lose and still earn the same. - The per-order costs ($9.48) are the other calculators' defaults: $1.18 pick and pack, $0.50 box, a $7.50 label and the card's $0.30 fixed fee. A heavier basket can move the label up a pound; the shipping calculator shows when. - The margin on product revenue is the same for the products added as for the rest of the order. - The order figures are an example. Your store's sales report gives yours for any period. ## Questions ### How do I calculate average order value? Divide revenue by the number of orders over the same period. Use product revenue after discounts and before shipping and tax, so the figure compares from month to month. ### Why does a higher AOV raise profit faster than revenue? Each order pays for its label, its pick and pack and the card's fixed fee once. Extra products in the same parcel add their own margin and almost none of those costs, so the order's contribution grows by a larger percentage than its value. ### What is a good average order value? One that leaves a contribution after per-order costs large enough to pay for the visitor. It depends on your prices and costs, not on a benchmark: a $30 order with a $9 fixed cost keeps far less of itself than a $90 one. ### How do I raise average order value? Bundles, quantity discounts, a free-shipping threshold and an upsell after the purchase all add to the basket. Each has a cost; the bundle, threshold and gift calculators price them. ## Embed this calculator Paste this where you want the calculator. It opens on the numbers above, recalculates as your readers change them, and links back to this page. **Show the embed code** ``` ``` ## See what your own offers earn. Offer Suite opens to Shopify brands a few at a time. Join the waitlist, or ask for a free profit audit of your past orders: realized profit per item and per offer option, what each costs you, and where margin leaks. [Join the waitlist](https://offersuite.io/waitlist) [Request a free profit audit](https://offersuite.io/profit-audit) ## Related - [Calculators **Profit calculators for Shopify offers** Calculators for contribution margin per order, break-even discounts, average order value, shipping by weight and zone, card fees, Amazon and TikTok Shop fees, break-even ROAS and CPA, upsell funnels, gifts, subscriptions, bundles and free-shipping thresholds, each run on Offer Suite's margin engine.](https://offersuite.io/calculators) - [Feature **Forecast and realized profit per offer option** Forecast and realized profit per offer, option, version, item and traffic source from one margin engine in whole cents, with ad spend, realized CAC and subscription LTV.](https://offersuite.io/features/profit) - [Calculator **Free shipping threshold calculator** Price a free-shipping threshold with the shipping you give away on orders that already reach it, and the share of smaller orders that must top up to pay for it.](https://offersuite.io/calculators/free-shipping-threshold) - [Glossary **Average order value (AOV): definition and formula** Total order revenue divided by the number of orders. Useful for spotting a trend, misleading for setting thresholds because it hides the shape of your orders.](https://offersuite.io/glossary/average-order-value) - [Calculator **Bundle pricing calculator: shipping, subscriptions** Price a bundle against a single unit, one-time and subscribed, with the shipping and pick costs it saves, and the conversion it can lose and still earn as much.](https://offersuite.io/calculators/bundle-pricing) - [Calculator **Contribution margin per order calculator** What one order keeps after product cost, pick and pack, packaging, the label, card fees and a refund reserve, as an amount, a share of revenue and the ROAS your ads break even at.](https://offersuite.io/calculators/contribution-margin-per-order)