---
title: "Return rate of consumer brands, from annual reports"
description: "The return rate 3 US-listed consumer companies report: a median of 10.0%, from 0.1% (Herbalife) to 18.3% (a.k.a. Brands). Each links to its filing."
url: https://offersuite.io/benchmarks/return-rate
updated: 2026-10-13
---

# Return rate of consumer brands, from annual reports

The return rate 3 US-listed consumer companies report: a median of 10.0%, from 0.1% (Herbalife) to 18.3% (a.k.a. Brands). Each links to its filing.

Return rate, 3 of the 60 companies in the dataset: each from its latest annual report.

1. a.k.a. Brands 18.3%
2. FIGS 10.0%
3. Herbalife 0.1%

Median 10.0%, marked on each bar.

Each company’s figure, what the report prints, and the report itself

| Company | Vertical | Return rate |
| --- | --- | --- |
| a.k.a. Brands AKA [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1865107/000186510726000008/aka-20251231.htm) | [Online fashion](https://offersuite.io/benchmarks/online-fashion) | 18.3% our sales return rates across our brands, which was well below industry average in 2025 at approximately 18.3% |
| FIGS [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1846576/000162828026012333/figs-20251231.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | 10.0% our product portfolio has resulted in a return rate of approximately 10% from 2021 through 2025 |
| Herbalife HLF [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1180262/000119312526057113/hlf-20251231.htm) | [Supplements](https://offersuite.io/benchmarks/supplements) | 0.1% Together, product returns and buybacks were approximately 0.1% of net sales for each of the years ended December 31, 2025, 2024, and 2023 |

## How it is read

Only where the annual report states returns as a share of sales. Most filings report a returns reserve in dollars and no rate, so few companies appear here.

Across the 3 companies that report it, the median is 10.0%, from Herbalife at 0.1% to a.k.a. Brands at 18.3%.

## By vertical

|  |  |
| --- | --- |
| [Supplements](https://offersuite.io/benchmarks/supplements) | 0.1%, Herbalife alone |
| [Apparel](https://offersuite.io/benchmarks/apparel) | 10.0%, FIGS alone |
| [Online fashion](https://offersuite.io/benchmarks/online-fashion) | 18.3%, a.k.a. Brands alone |

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