--- title: "Fashion resale benchmarks from annual reports" description: "What 2 US-listed companies selling second-hand fashion on consignment report: a median gross margin of 77.0%, from 74.6% to 79.4%. Read 13 October 2026." url: https://offersuite.io/benchmarks/resale updated: 2026-10-13 --- # Fashion resale benchmarks from annual reports What 2 US-listed companies selling second-hand fashion on consignment report: a median gross margin of 77.0%, from 74.6% to 79.4%. Read 13 October 2026. Gross margin, fashion resale: gross profit over revenue in each company's latest annual report. 1. ThredUp 79.4% 2. The RealReal 74.6% Median 77.0%, marked on each bar. What each annual report states. A dash: the report gives no such figure. | Company | [Gross margin](https://offersuite.io/benchmarks/gross-margin) | [Average order value](https://offersuite.io/benchmarks/average-order-value) | [Return rate](https://offersuite.io/benchmarks/return-rate) | [Subscription share of sales](https://offersuite.io/benchmarks/subscription-share) | [Fulfilment cost as a share of sales](https://offersuite.io/benchmarks/fulfilment-cost) | | --- | --- | --- | --- | --- | --- | | ThredUp TDUP [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1484778/000148477826000007/tdup-20251231.htm) | 79.4% Revenue $310.8 million, gross profit $246.8 million | Not stated | Not stated | Not stated | Not stated | | The RealReal REAL [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1573221/000157322126000010/real-20251231.htm) | 74.6% Revenue $692.8 million, gross profit $516.8 million | $594 | Not stated | Not stated | Not stated | ## What the filings state Beyond the income statement, these are the figures the reports give, in their own words. - **The RealReal: average order value $594** AOV $594 $545 $523 [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1573221/000157322126000010/real-20251231.htm) ## Use these figures Open a calculator with this vertical’s figures already entered, then replace them with your own. - [Free shipping threshold calculator, at this vertical's median gross margin](https://offersuite.io/calculators/free-shipping-threshold?productMargin=77) 77.0% as the margin on product revenue. Gross margin is before picking and card fees, so lower it by yours. ## How to read them Gross profit divided by revenue, both from the income statement of the annual report. Companies differ in what they put in cost of sales: some include store occupancy, warehousing or shipping to the customer, others report those below gross profit. Read a company's margin next to its own accounting policy before comparing two. The median of these 2 companies is 77.0%, between The RealReal at 74.6% and ThredUp at 79.4%. They are whole companies, most with stores or wholesale beside their own site, so treat the figures as reference points for your own costs. ## Embed this chart Paste this where you want the chart. It carries its sources and a link back to this page. **Show the embed code** ``` ``` ## Related - [Benchmarks **DTC benchmarks from public filings** Gross margin, order value, returns, subscription share and fulfilment cost at 60 US-listed consumer companies, each figure linked to its annual report.](https://offersuite.io/benchmarks) - [Calculator **Free shipping threshold calculator** Price a free-shipping threshold with the shipping you give away on orders that already reach it, and the share of smaller orders that must top up to pay for it.](https://offersuite.io/calculators/free-shipping-threshold) - [Calculator **Gift with purchase profit calculator** What a free gift costs per order, after its unit cost, its extra pick and its handling, and how much conversion it has to add to pay for itself.](https://offersuite.io/calculators/gift-with-purchase-profit) - [Benchmark **Gross margin of consumer brands, from annual reports** The gross margin 60 US-listed consumer companies report: a median of 48.4%, from 28.1% (PetMed Express) to 79.4% (ThredUp). Each links to its filing.](https://offersuite.io/benchmarks/gross-margin) - [Glossary **Gross margin: definition, formula and example** Revenue minus the cost of the goods sold, as a share of revenue. The accounting margin: it leaves out shipping, fulfilment and payment costs.](https://offersuite.io/glossary/gross-margin)