--- title: "Pet benchmarks from annual reports" description: "What 4 US-listed companies selling pet food, toys, treats and medication report: a median gross margin of 34.3%, from 28.1% to 61.3%. Read 13 October 2026." url: https://offersuite.io/benchmarks/pet updated: 2026-10-13 --- # Pet benchmarks from annual reports What 4 US-listed companies selling pet food, toys, treats and medication report: a median gross margin of 34.3%, from 28.1% to 61.3%. Read 13 October 2026. Gross margin, pet: gross profit over revenue in each company's latest annual report. 1. BARK 61.3% 2. Petco 38.7% 3. Chewy 29.8% 4. PetMed Express 28.1% Median 34.3%, marked on each bar. What each annual report states. A dash: the report gives no such figure. | Company | [Gross margin](https://offersuite.io/benchmarks/gross-margin) | [Average order value](https://offersuite.io/benchmarks/average-order-value) | [Return rate](https://offersuite.io/benchmarks/return-rate) | [Subscription share of sales](https://offersuite.io/benchmarks/subscription-share) | [Fulfilment cost as a share of sales](https://offersuite.io/benchmarks/fulfilment-cost) | | --- | --- | --- | --- | --- | --- | | BARK [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1819574/000162828026042242/bark-20260331.htm) | 61.3% Revenue $394.8 million, gross profit $241.9 million | $31.06 | Not stated | Not stated | Not stated | | Chewy CHWY [Form 10-K for the year ended 1 February 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1766502/000176650226000034/chwy-20260201.htm) | 29.8% Revenue $12.60 billion, gross profit $3.75 billion | Not stated | Not stated | 83.3% | 11.1% | | Petco WOOF [Form 10-K for the year ended 31 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1826470/000119312526106114/woof-20260131.htm) | 38.7% Revenue $5.96 billion, gross profit $2.31 billion | Not stated | Not stated | Not stated | Not stated | | PetMed Express PETS [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1040130/000104013026000019/pets-20260331.htm) | 28.1% Revenue $179.0 million, gross profit $50.2 million | $98 | Not stated | 62.6% | Not stated | ## What the filings state Beyond the income statement, these are the figures the reports give, in their own words. - **BARK: average order value $31.06** Average Order Value $31.06 $31.04 [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1819574/000162828026042242/bark-20260331.htm) - **PetMed Express: average order value $98** The average order value increased slightly year over year and was approximately $98 for fiscal 2026 [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1040130/000104013026000019/pets-20260331.htm) - **Chewy: subscription share of sales 83.3% (Autoship customer sales)** Autoship customer sales as a percentage of net sales 83.3% 79.2% 76.2% [Form 10-K for the year ended 1 February 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1766502/000176650226000034/chwy-20260201.htm) - **PetMed Express: subscription share of sales 62.6% (AutoShip and membership, fourth quarter)** approximately 62.6% of our sales were generated via our AutoShip and membership program in our 4th quarter ended March 31, 2026 [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1040130/000104013026000019/pets-20260331.htm) - **Chewy: fulfilment cost as a share of sales 11.1% (fulfillment costs, as rounded in the filing)** the Company recorded fulfillment costs of $1.4 billion, $1.3 billion, and $1.3 billion, respectively [Form 10-K for the year ended 1 February 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1766502/000176650226000034/chwy-20260201.htm) - **BARK: gross margin of its direct channel 68.4%** Direct to Consumer Gross Margin (1) 68.4% 66.1% [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1819574/000162828026042242/bark-20260331.htm) ## Use these figures Open a calculator with this vertical’s figures already entered, then replace them with your own. - [Free shipping threshold calculator, at this vertical's median gross margin](https://offersuite.io/calculators/free-shipping-threshold?productMargin=34.3) 34.3% as the margin on product revenue. Gross margin is before picking and card fees, so lower it by yours. - [Gift with purchase calculator, on pet brands' figures](https://offersuite.io/calculators/gift-with-purchase-profit?price=31.06&unitCost=9.81&giftCost=3.16&refundRate=5) $31.06 average order, unit cost $9.81, a toy at $3.16, 5.0% refund reserve. Offers priced on these costs, with their sources and the offer document for each: - [Subscribe-and-save discounts for pet brands](https://offersuite.io/playbooks/subscribe-and-save-discount-for-pet-brands) - [Gift with purchase for pet brands](https://offersuite.io/playbooks/gift-with-purchase-for-pet-brands) - [Free shipping for pet brands](https://offersuite.io/playbooks/free-shipping-threshold-for-pet-brands) - [First-order subscription discounts for pet brands](https://offersuite.io/playbooks/first-order-subscription-discount-for-pet-brands) ## How to read them Gross profit divided by revenue, both from the income statement of the annual report. Companies differ in what they put in cost of sales: some include store occupancy, warehousing or shipping to the customer, others report those below gross profit. Read a company's margin next to its own accounting policy before comparing two. The median of these 4 companies is 34.3%, between PetMed Express at 28.1% and BARK at 61.3%. They are whole companies, most with stores or wholesale beside their own site, so treat the figures as reference points for your own costs. ## Embed this chart Paste this where you want the chart. It carries its sources and a link back to this page. **Show the embed code** ``` ``` ## Related - [Benchmarks **DTC benchmarks from public filings** Gross margin, order value, returns, subscription share and fulfilment cost at 60 US-listed consumer companies, each figure linked to its annual report.](https://offersuite.io/benchmarks) - [Calculator **Free shipping threshold calculator** Price a free-shipping threshold with the shipping you give away on orders that already reach it, and the share of smaller orders that must top up to pay for it.](https://offersuite.io/calculators/free-shipping-threshold) - [Calculator **Gift with purchase profit calculator** What a free gift costs per order, after its unit cost, its extra pick and its handling, and how much conversion it has to add to pay for itself.](https://offersuite.io/calculators/gift-with-purchase-profit) - [Playbook **Subscribe-and-save discounts for pet brands** A subscribe-and-save offer for pet brands on sourced costs: first-order and renewal margin, and profit per subscriber at three retention rates.](https://offersuite.io/playbooks/subscribe-and-save-discount-for-pet-brands) - [Playbook **Gift with purchase for pet brands** What a free gift costs pet brands per order on sourced costs, and how much conversion it has to add to pay for itself.](https://offersuite.io/playbooks/gift-with-purchase-for-pet-brands) - [Benchmark **Gross margin of consumer brands, from annual reports** The gross margin 60 US-listed consumer companies report: a median of 48.4%, from 28.1% (PetMed Express) to 79.4% (ThredUp). Each links to its filing.](https://offersuite.io/benchmarks/gross-margin)