--- title: "Jewelry and accessories benchmarks from annual reports" description: "What 4 US-listed companies selling jewelry, eyewear and bags report: a median gross margin of 50.2%, from 39.5% to 57.5%. Read 13 October 2026." url: https://offersuite.io/benchmarks/jewelry-and-accessories updated: 2026-10-13 --- # Jewelry and accessories benchmarks from annual reports What 4 US-listed companies selling jewelry, eyewear and bags report: a median gross margin of 50.2%, from 39.5% to 57.5%. Read 13 October 2026. Gross margin, jewelry and accessories: gross profit over revenue in each company's latest annual report. 1. Brilliant Earth 57.5% 2. Warby Parker 54.0% 3. Vera Bradley 46.4% 4. Signet Jewelers 39.5% Median 50.2%, marked on each bar. What each annual report states. A dash: the report gives no such figure. | Company | [Gross margin](https://offersuite.io/benchmarks/gross-margin) | [Average order value](https://offersuite.io/benchmarks/average-order-value) | [Return rate](https://offersuite.io/benchmarks/return-rate) | [Subscription share of sales](https://offersuite.io/benchmarks/subscription-share) | [Fulfilment cost as a share of sales](https://offersuite.io/benchmarks/fulfilment-cost) | | --- | --- | --- | --- | --- | --- | | Warby Parker WRBY [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1504776/000150477626000006/wrby-20251231.htm) | 54.0% Revenue $871.9 million, gross profit $470.6 million | Not stated | Not stated | Not stated | 2.9% | | Signet Jewelers SIG [Form 10-K for the year ended 31 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/832988/000083298826000055/sig-20260131.htm) | 39.5% Revenue $6.81 billion, gross profit $2.69 billion | Not stated | Not stated | Not stated | Not stated | | Brilliant Earth BRLT [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1866757/000162828026018794/brlt-20251231.htm) | 57.5% Revenue $437.5 million, gross profit $251.5 million | $2,082 | Not stated | Not stated | Not stated | | Vera Bradley VRA [Form 10-K for the year ended 31 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1495320/000162828026021640/vra-20260131.htm) | 46.4% Revenue $269.7 million, gross profit $125.0 million | Not stated | Not stated | Not stated | Not stated | ## What the filings state Beyond the income statement, these are the figures the reports give, in their own words. - **Brilliant Earth: average order value $2,082** Total Orders 210,158 186,030 24,128 13.0% AOV $2,082 $2,269 [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1866757/000162828026018794/brlt-20251231.htm) - **Warby Parker: fulfilment cost as a share of sales 2.9% (shipping and handling, in cost of goods sold)** shipping and handling costs included in cost of goods sold were $25.2 million, $20.4 million, and $22.0 million [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1504776/000150477626000006/wrby-20251231.htm) ## Use these figures Open a calculator with this vertical’s figures already entered, then replace them with your own. - [Free shipping threshold calculator, at this vertical's median gross margin](https://offersuite.io/calculators/free-shipping-threshold?productMargin=50.2) 50.2% as the margin on product revenue. Gross margin is before picking and card fees, so lower it by yours. - [Gift with purchase calculator, on jewelry brands' figures](https://offersuite.io/calculators/gift-with-purchase-profit?price=2082.00&unitCost=884.85&giftCost=17.00&refundRate=19.3) $2,082.00 average order, unit cost $884.85, a travel case at $17.00, 19.3% refund reserve. Offers priced on these costs, with their sources and the offer document for each: - [Gift with purchase for jewelry brands](https://offersuite.io/playbooks/gift-with-purchase-for-jewelry-brands) - [Free shipping for jewelry brands](https://offersuite.io/playbooks/free-shipping-threshold-for-jewelry-brands) ## How to read them Gross profit divided by revenue, both from the income statement of the annual report. Companies differ in what they put in cost of sales: some include store occupancy, warehousing or shipping to the customer, others report those below gross profit. Read a company's margin next to its own accounting policy before comparing two. The median of these 4 companies is 50.2%, between Signet Jewelers at 39.5% and Brilliant Earth at 57.5%. They are whole companies, most with stores or wholesale beside their own site, so treat the figures as reference points for your own costs. ## Embed this chart Paste this where you want the chart. It carries its sources and a link back to this page. **Show the embed code** ``` ``` ## Related - [Benchmarks **DTC benchmarks from public filings** Gross margin, order value, returns, subscription share and fulfilment cost at 60 US-listed consumer companies, each figure linked to its annual report.](https://offersuite.io/benchmarks) - [Calculator **Free shipping threshold calculator** Price a free-shipping threshold with the shipping you give away on orders that already reach it, and the share of smaller orders that must top up to pay for it.](https://offersuite.io/calculators/free-shipping-threshold) - [Calculator **Gift with purchase profit calculator** What a free gift costs per order, after its unit cost, its extra pick and its handling, and how much conversion it has to add to pay for itself.](https://offersuite.io/calculators/gift-with-purchase-profit) - [Playbook **Gift with purchase for jewelry brands** What a free gift costs jewelry brands per order on sourced costs, and how much conversion it has to add to pay for itself.](https://offersuite.io/playbooks/gift-with-purchase-for-jewelry-brands) - [Playbook **Free shipping for jewelry brands** Free shipping for jewelry brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.](https://offersuite.io/playbooks/free-shipping-threshold-for-jewelry-brands) - [Benchmark **Gross margin of consumer brands, from annual reports** The gross margin 60 US-listed consumer companies report: a median of 48.4%, from 28.1% (PetMed Express) to 79.4% (ThredUp). Each links to its filing.](https://offersuite.io/benchmarks/gross-margin)