--- title: "Outdoor gear, fitness and electronics benchmarks from annual reports" description: "What 5 US-listed companies selling coolers, grills, fitness equipment, cameras and speakers report: a median gross margin of 43.7%, from 33.6% to 57.4%. Read 13 October 2026." url: https://offersuite.io/benchmarks/gear-and-electronics updated: 2026-10-13 --- # Outdoor gear, fitness and electronics benchmarks from annual reports What 5 US-listed companies selling coolers, grills, fitness equipment, cameras and speakers report: a median gross margin of 43.7%, from 33.6% to 57.4%. Read 13 October 2026. Gross margin, outdoor gear, fitness and electronics: gross profit over revenue in each company's latest annual report. 1. YETI 57.4% 2. Peloton 52.6% 3. Sonos 43.7% 4. Traeger 39.2% 5. GoPro 33.6% Median 43.7%, marked on each bar. What each annual report states. A dash: the report gives no such figure. | Company | [Gross margin](https://offersuite.io/benchmarks/gross-margin) | [Average order value](https://offersuite.io/benchmarks/average-order-value) | [Return rate](https://offersuite.io/benchmarks/return-rate) | [Subscription share of sales](https://offersuite.io/benchmarks/subscription-share) | [Fulfilment cost as a share of sales](https://offersuite.io/benchmarks/fulfilment-cost) | | --- | --- | --- | --- | --- | --- | | YETI [Form 10-K for the year ended 3 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1670592/000167059226000013/yeti-20260103.htm) | 57.4% Revenue $1.87 billion, gross profit $1.07 billion | Not stated | Not stated | Not stated | 17.2% | | Traeger COOK [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1857853/000162828026015450/tra-20251231.htm) | 39.2% Revenue $559.5 million, gross profit $219.3 million | Not stated | Not stated | Not stated | Not stated | | Peloton PTON [Form 10-K for the year ended 30 June 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1639825/000163982526000038/pton-20260630.htm) | 52.6% Revenue $2.45 billion, gross profit $1.29 billion | Not stated | Not stated | 68.5% | Not stated | | GoPro GPRO [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1500435/000150043526000006/gpro-20251231.htm) | 33.6% Revenue $651.5 million, gross profit $219.2 million | Not stated | Not stated | Not stated | Not stated | | Sonos SONO [Form 10-K for the year ended 27 September 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1314727/000131472725000090/sono-20250927.htm) | 43.7% Revenue $1.44 billion, gross profit $630.5 million | Not stated | Not stated | Not stated | Not stated | ## What the filings state Beyond the income statement, these are the figures the reports give, in their own words. - **Peloton: subscription share of sales 68.5% (subscription revenue over total revenue)** Subscription 1,675.6 1,673.7 1,708.7 Total revenue 2,446.0 2,490.8 2,700.5 [Form 10-K for the year ended 30 June 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1639825/000163982526000038/pton-20260630.htm) - **YETI: fulfilment cost as a share of sales 17.2% (distribution and fulfillment)** Distribution and fulfillment expenses were $321.9 million, $323.0 million, and $310.1 million for 2025, 2024, and 2023 [Form 10-K for the year ended 3 January 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1670592/000167059226000013/yeti-20260103.htm) ## Use these figures Open a calculator with this vertical’s figures already entered, then replace them with your own. - [Free shipping threshold calculator, at this vertical's median gross margin](https://offersuite.io/calculators/free-shipping-threshold?productMargin=43.7) 43.7% as the margin on product revenue. Gross margin is before picking and card fees, so lower it by yours. - [Gift with purchase calculator, on outdoor gear brands' figures](https://offersuite.io/calculators/gift-with-purchase-profit?price=40.00&unitCost=17.04&giftCost=4.26&refundRate=19.3) $40.00 tumbler, unit cost $17.04, a spare lid at $4.26, 19.3% refund reserve. Offers priced on these costs, with their sources and the offer document for each: - [Bundle pricing for outdoor gear brands](https://offersuite.io/playbooks/bundle-pricing-for-outdoor-gear-brands) - [Gift with purchase for outdoor gear brands](https://offersuite.io/playbooks/gift-with-purchase-for-outdoor-gear-brands) - [Free shipping threshold for outdoor gear brands](https://offersuite.io/playbooks/free-shipping-threshold-for-outdoor-gear-brands) - [Quantity discounts for outdoor gear brands](https://offersuite.io/playbooks/quantity-discounts-for-outdoor-gear-brands) - [Buy 2, get 1 free for outdoor gear brands](https://offersuite.io/playbooks/buy-2-get-1-free-for-outdoor-gear-brands) - [Tiered gifts with purchase for outdoor gear brands](https://offersuite.io/playbooks/tiered-gifts-for-outdoor-gear-brands) - [Buy two, get another product free for outdoor gear brands](https://offersuite.io/playbooks/buy-x-get-y-across-products-for-outdoor-gear-brands) ## How to read them Gross profit divided by revenue, both from the income statement of the annual report. Companies differ in what they put in cost of sales: some include store occupancy, warehousing or shipping to the customer, others report those below gross profit. Read a company's margin next to its own accounting policy before comparing two. The median of these 5 companies is 43.7%, between GoPro at 33.6% and YETI at 57.4%. They are whole companies, most with stores or wholesale beside their own site, so treat the figures as reference points for your own costs. ## Embed this chart Paste this where you want the chart. It carries its sources and a link back to this page. **Show the embed code** ``` ``` ## Related - [Benchmarks **DTC benchmarks from public filings** Gross margin, order value, returns, subscription share and fulfilment cost at 60 US-listed consumer companies, each figure linked to its annual report.](https://offersuite.io/benchmarks) - [Calculator **Free shipping threshold calculator** Price a free-shipping threshold with the shipping you give away on orders that already reach it, and the share of smaller orders that must top up to pay for it.](https://offersuite.io/calculators/free-shipping-threshold) - [Calculator **Gift with purchase profit calculator** What a free gift costs per order, after its unit cost, its extra pick and its handling, and how much conversion it has to add to pay for itself.](https://offersuite.io/calculators/gift-with-purchase-profit) - [Playbook **Bundle pricing for outdoor gear brands** Packs of one, two and three for outdoor gear brands, priced by the margin engine on sourced costs: margin per order and the conversion each pack can lose.](https://offersuite.io/playbooks/bundle-pricing-for-outdoor-gear-brands) - [Playbook **Gift with purchase for outdoor gear brands** What a free gift costs outdoor gear brands per order on sourced costs, and how much conversion it has to add to pay for itself.](https://offersuite.io/playbooks/gift-with-purchase-for-outdoor-gear-brands) - [Benchmark **Gross margin of consumer brands, from annual reports** The gross margin 60 US-listed consumer companies report: a median of 48.4%, from 28.1% (PetMed Express) to 79.4% (ThredUp). Each links to its filing.](https://offersuite.io/benchmarks/gross-margin)