--- title: "Footwear benchmarks from annual reports" description: "What 5 US-listed companies selling shoes report: a median gross margin of 42.9%, from 41.0% to 58.3%. Read 13 October 2026." url: https://offersuite.io/benchmarks/footwear updated: 2026-10-13 --- # Footwear benchmarks from annual reports What 5 US-listed companies selling shoes report: a median gross margin of 42.9%, from 41.0% to 58.3%. Read 13 October 2026. Gross margin, footwear: gross profit over revenue in each company's latest annual report. 1. Crocs 58.3% 2. Deckers Outdoor 57.7% 3. NIKE 42.9% 4. Steven Madden 41.6% 5. Allbirds (Smartbird, Inc.) 41.0% Median 42.9%, marked on each bar. What each annual report states. A dash: the report gives no such figure. | Company | [Gross margin](https://offersuite.io/benchmarks/gross-margin) | [Average order value](https://offersuite.io/benchmarks/average-order-value) | [Return rate](https://offersuite.io/benchmarks/return-rate) | [Subscription share of sales](https://offersuite.io/benchmarks/subscription-share) | [Fulfilment cost as a share of sales](https://offersuite.io/benchmarks/fulfilment-cost) | | --- | --- | --- | --- | --- | --- | | NIKE NKE [Form 10-K for the year ended 31 May 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/320187/000032018726000088/nke-20260531.htm) | 42.9% Revenue $46.40 billion, gross profit $19.91 billion | Not stated | Not stated | Not stated | Not stated | | Crocs CROX [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1334036/000133403626000006/crox-20251231.htm) | 58.3% Revenue $4.04 billion, gross profit $2.36 billion | Not stated | Not stated | Not stated | Not stated | | Deckers Outdoor DECK [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/910521/000162828026037664/deck-20260331.htm) | 57.7% Revenue $5.47 billion, gross profit $3.16 billion | Not stated | Not stated | Not stated | Not stated | | Steven Madden SHOO [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/913241/000162828026012995/shoo-20251231.htm) | 41.6% Revenue $2.52 billion, gross profit $1.05 billion | Not stated | Not stated | Not stated | Not stated | | Allbirds (Smartbird, Inc.) BIRD [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1653909/000162828026022192/bird-20251231.htm) | 41.0% Revenue $152.5 million, gross profit $62.6 million | Not stated | Not stated | Not stated | Not stated | ## Use these figures Open a calculator with this vertical’s figures already entered, then replace them with your own. - [Free shipping threshold calculator, at this vertical's median gross margin](https://offersuite.io/calculators/free-shipping-threshold?productMargin=42.9) 42.9% as the margin on product revenue. Gross margin is before picking and card fees, so lower it by yours. - [Gift with purchase calculator, on footwear brands' figures](https://offersuite.io/calculators/gift-with-purchase-profit?price=100.00&unitCost=59.00&giftCost=8.85&refundRate=19.3) $100.00 pair of sneakers, unit cost $59.00, a pair of socks at $8.85, 19.3% refund reserve. Offers priced on these costs, with their sources and the offer document for each: - [Gift with purchase for footwear brands](https://offersuite.io/playbooks/gift-with-purchase-for-footwear-brands) - [Free shipping threshold for footwear brands](https://offersuite.io/playbooks/free-shipping-threshold-for-footwear-brands) - [Quantity discounts for footwear brands](https://offersuite.io/playbooks/quantity-discounts-for-footwear-brands) - [Tiered gifts with purchase for footwear brands](https://offersuite.io/playbooks/tiered-gifts-for-footwear-brands) - [Buy two, get another product free for footwear brands](https://offersuite.io/playbooks/buy-x-get-y-across-products-for-footwear-brands) ## How to read them Gross profit divided by revenue, both from the income statement of the annual report. Companies differ in what they put in cost of sales: some include store occupancy, warehousing or shipping to the customer, others report those below gross profit. Read a company's margin next to its own accounting policy before comparing two. The median of these 5 companies is 42.9%, between Allbirds (Smartbird, Inc.) at 41.0% and Crocs at 58.3%. They are whole companies, most with stores or wholesale beside their own site, so treat the figures as reference points for your own costs. ## Embed this chart Paste this where you want the chart. It carries its sources and a link back to this page. **Show the embed code** ``` ``` ## Related - [Benchmarks **DTC benchmarks from public filings** Gross margin, order value, returns, subscription share and fulfilment cost at 60 US-listed consumer companies, each figure linked to its annual report.](https://offersuite.io/benchmarks) - [Calculator **Free shipping threshold calculator** Price a free-shipping threshold with the shipping you give away on orders that already reach it, and the share of smaller orders that must top up to pay for it.](https://offersuite.io/calculators/free-shipping-threshold) - [Calculator **Gift with purchase profit calculator** What a free gift costs per order, after its unit cost, its extra pick and its handling, and how much conversion it has to add to pay for itself.](https://offersuite.io/calculators/gift-with-purchase-profit) - [Playbook **Gift with purchase for footwear brands** What a free gift costs footwear brands per order on sourced costs, and how much conversion it has to add to pay for itself.](https://offersuite.io/playbooks/gift-with-purchase-for-footwear-brands) - [Playbook **Free shipping threshold for footwear brands** Free shipping for footwear brands on USPS's published label prices: what it gives away on orders that already qualify, and what a top-up earns.](https://offersuite.io/playbooks/free-shipping-threshold-for-footwear-brands) - [Benchmark **Gross margin of consumer brands, from annual reports** The gross margin 60 US-listed consumer companies report: a median of 48.4%, from 28.1% (PetMed Express) to 79.4% (ThredUp). Each links to its filing.](https://offersuite.io/benchmarks/gross-margin)