Fulfilment cost as a share of sales

From each company's latest annual report (Form 10-K), read 13 October 2026.
  1. Grove Collaborative22.6%
  2. The Lovesac Company19.2%
  3. YETI17.2%
  4. Wayfair16.1%
  5. a.k.a. Brands11.4%
  6. Chewy11.1%
  7. Laird Superfood10.7%
  8. Carter's6.3%
  9. e.l.f. Beauty6.0%
  10. The Estée Lauder Companies4.9%
  11. J.Jill3.5%
  12. Revolve Group3.2%
  13. The Vita Coco Company2.9%
  14. Warby Parker2.9%

Median 8.5%, marked on each bar.

Source: Offer Suite, from annual reports filed with the SEC