--- title: "Average order value of consumer brands, from annual reports" description: "The average order value 10 US-listed consumer companies report: a median of $130, from $31.06 (BARK) to $2,082 (Brilliant Earth). Each links to its filing." url: https://offersuite.io/benchmarks/average-order-value updated: 2026-10-13 --- # Average order value of consumer brands, from annual reports The average order value 10 US-listed consumer companies report: a median of $130, from $31.06 (BARK) to $2,082 (Brilliant Earth). Each links to its filing. Average order value, 10 of the 60 companies in the dataset: each from its latest annual report. 1. Brilliant Earth $2,082 2. The RealReal $594 3. Wayfair $312 4. Revolve Group $299 5. Lulu's Fashion Lounge $140 6. FIGS $120 7. PetMed Express $98 8. a.k.a. Brands $77 9. Grove Collaborative $67 10. BARK $31.06 Median $130, marked on each bar. Each company’s figure, what the report prints, and the report itself | Company | Vertical | Average order value | | --- | --- | --- | | Brilliant Earth BRLT [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1866757/000162828026018794/brlt-20251231.htm) | [Jewelry and accessories](https://offersuite.io/benchmarks/jewelry-and-accessories) | $2,082 Total Orders 210,158 186,030 24,128 13.0% AOV $2,082 $2,269 | | The RealReal REAL [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1573221/000157322126000010/real-20251231.htm) | [Fashion resale](https://offersuite.io/benchmarks/resale) | $594 AOV $594 $545 $523 | | Wayfair W [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1616707/000161670726000027/w-20251231.htm) | [Home and furniture](https://offersuite.io/benchmarks/home) | $312 Average order value (4) $312 $300 $292 | | Revolve Group RVLV [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1746618/000119312526071307/rvlv-20251231.htm) | [Online fashion](https://offersuite.io/benchmarks/online-fashion) | $299 Our average order value was $299 in 2025 | | Lulu's Fashion Lounge LVLU [Form 10-K for the year ended 28 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1780201/000110465926036884/lvlu-20251228x10k.htm) | [Online fashion](https://offersuite.io/benchmarks/online-fashion) | $140 Average Order Value $140 $137 $133 | | FIGS [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1846576/000162828026012333/figs-20251231.htm) | [Apparel](https://offersuite.io/benchmarks/apparel) | $120 Average order value $120 $113 | | PetMed Express PETS [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1040130/000104013026000019/pets-20260331.htm) | [Pet](https://offersuite.io/benchmarks/pet) | $98 The average order value increased slightly year over year and was approximately $98 for fiscal 2026 | | a.k.a. Brands AKA [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1865107/000186510726000008/aka-20251231.htm) | [Online fashion](https://offersuite.io/benchmarks/online-fashion) | $77 a decrease in our average order value of 3%, from $79 in 2024 to $77 in 2025 | | Grove Collaborative GROV [Form 10-K for the year ended 31 December 2025, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1841761/000184176126000010/grov-20251231.htm) | [Personal care and household](https://offersuite.io/benchmarks/personal-care) | $67 DTC Net Revenue Per Order $67 $67 | | BARK [Form 10-K for the year ended 31 March 2026, read 13 October 2026 (opens in a new tab)](https://www.sec.gov/Archives/edgar/data/1819574/000162828026042242/bark-20260331.htm) | [Pet](https://offersuite.io/benchmarks/pet) | $31.06 Average Order Value $31.06 $31.04 | ## How it is read Only where the annual report states an average order value as an operating metric. Each company defines it itself, usually net sales (or the value of goods sold) divided by orders in the year. Across the 10 companies that report it, the median is $130, from BARK at $31.06 to Brilliant Earth at $2,082. ## By vertical | | | | --- | --- | | [Personal care and household](https://offersuite.io/benchmarks/personal-care) | $67, Grove Collaborative alone | | [Pet](https://offersuite.io/benchmarks/pet) | Median $64.53 of 2 companies, from $31.06 to $98 | | [Apparel](https://offersuite.io/benchmarks/apparel) | $120, FIGS alone | | [Online fashion](https://offersuite.io/benchmarks/online-fashion) | Median $140 of 3 companies, from $77 to $299 | | [Fashion resale](https://offersuite.io/benchmarks/resale) | $594, The RealReal alone | | [Jewelry and accessories](https://offersuite.io/benchmarks/jewelry-and-accessories) | $2,082, Brilliant Earth alone | | [Home and furniture](https://offersuite.io/benchmarks/home) | $312, Wayfair alone | ## Embed this chart Paste this where you want the chart. It carries its sources and a link back to this page. **Show the embed code** ``` ``` ## Related - [Benchmarks **DTC benchmarks from public filings** Gross margin, order value, returns, subscription share and fulfilment cost at 60 US-listed consumer companies, each figure linked to its annual report.](https://offersuite.io/benchmarks) - [Calculator **Offer option calculator: profit per visitor** Compare up to three offer options on profit per visitor, margin per order times conversion, and see the conversion lift each one needs to match the best.](https://offersuite.io/calculators/offer-option-profit-per-visitor) - [Glossary **Average order value (AOV): definition and formula** Total order revenue divided by the number of orders. 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